Benchmarks · live data
Instagram engagement rate benchmarks by niche (2026)
Computed live from over a million vetted creators — not survey guesses. Click any niche for the full benchmark and threshold guide.
| Niche | Avg. engagement rate | Vetted creators | |
|---|---|---|---|
| Music | 6.60% | 124,111 | Benchmark → |
| Fashion | 0.91% | 90,196 | Benchmark → |
| Entertainment | 2.64% | 61,892 | Benchmark → |
| Sports | 43.28% | 42,421 | Benchmark → |
| Photography | 4.32% | 40,905 | Benchmark → |
| Art | 3.36% | 40,491 | Benchmark → |
| Fitness | 0.90% | 39,215 | Benchmark → |
| Entrepreneurship | 2.55% | 33,753 | Benchmark → |
| Travel | 1.63% | 32,187 | Benchmark → |
| Food | 10.29% | 24,300 | Benchmark → |
| Spirituality | 7.94% | 22,290 | Benchmark → |
| Haircare | 1.33% | 19,613 | Benchmark → |
| Football | — | 19,578 | Benchmark → |
| Makeup | 3.17% | 18,457 | Benchmark → |
| Self-improvement | 5.48% | 16,119 | Benchmark → |
| Real-estate | 1.22% | 15,827 | Benchmark → |
| Parenting | 3.28% | 15,503 | Benchmark → |
| Skincare | 3.61% | 14,487 | Benchmark → |
| Beauty-tips | 0.42% | 14,204 | Benchmark → |
| Home-decor | 0.57% | 13,008 | Benchmark → |
| Medicine | — | 11,946 | Benchmark → |
| Marketing | 0.75% | 11,893 | Benchmark → |
| Automotive | 2.45% | 11,601 | Benchmark → |
| Mental-health | 0.69% | 11,511 | Benchmark → |
| Vlogs | — | 11,303 | Benchmark → |
| Education | 3.39% | 10,369 | Benchmark → |
| Wellness | 4.10% | 10,342 | Benchmark → |
| Family | 2.02% | 9,829 | Benchmark → |
| Dance | 6.80% | 9,740 | Benchmark → |
| Journalism | — | 9,737 | Benchmark → |
| Pets | 3.60% | 9,491 | Benchmark → |
| Interior-design | 0.56% | 9,419 | Benchmark → |
| Jewelry | — | 9,349 | Benchmark → |
| Nutrition | 1.57% | 9,012 | Benchmark → |
| Comedy | 16.78% | 8,538 | Benchmark → |
| Politics | — | 8,394 | Benchmark → |
| News | 0.79% | 7,849 | Benchmark → |
| Adventure-travel | 1.35% | 7,514 | Benchmark → |
| Luxury-fashion | 0.70% | 7,116 | Benchmark → |
| Cooking | 0.74% | 7,021 | Benchmark → |
| Cars | 0.00% | 6,520 | Benchmark → |
| Movies | 3.81% | 6,463 | Benchmark → |
| Books | 1.82% | 6,450 | Benchmark → |
| Personal-finance | 2.81% | 6,236 | Benchmark → |
| Events | 0.71% | 6,127 | Benchmark → |
| Bridal | — | 5,839 | Benchmark → |
| Streetwear | — | 5,827 | Benchmark → |
| Wedding | 1.41% | 5,785 | Benchmark → |
| Luxury-travel | 1.30% | 5,748 | Benchmark → |
| Gaming | 2.66% | 5,679 | Benchmark → |
| Medical-education | 3.28% | 5,379 | Benchmark → |
| Social-cause | — | 5,241 | Benchmark → |
| Technology | 2.14% | 5,163 | Benchmark → |
| Design | 2.44% | 5,122 | Benchmark → |
| Beverages | 10.52% | 5,009 | Benchmark → |
| Baking | 2.10% | 5,004 | Benchmark → |
| Community-events | — | 4,996 | Benchmark → |
| Ecommerce | — | 4,981 | Benchmark → |
| Nightlife | — | 4,910 | Benchmark → |
| Running | 0.48% | 4,639 | Benchmark → |
| Basketball | — | 4,529 | Benchmark → |
| Weight-loss | — | 4,313 | Benchmark → |
| Recipes | — | 4,200 | Benchmark → |
| Bodybuilding | — | 3,689 | Benchmark → |
| Diy | 41.25% | 3,499 | Benchmark → |
| Legal-advice | — | 3,399 | Benchmark → |
| City-guides | — | 3,122 | Benchmark → |
| Standup-comedy | — | 3,019 | Benchmark → |
| Bikes | — | 2,923 | Benchmark → |
| Religion | 0.76% | 2,893 | Benchmark → |
| Restaurant-reviews | — | 2,871 | Benchmark → |
| Ai-ml | 0.04% | 2,629 | Benchmark → |
| Law | — | 2,528 | Benchmark → |
| Business-tips | 0.29% | 2,308 | Benchmark → |
| Cycling | — | 2,292 | Benchmark → |
| Astrology | — | 2,270 | Benchmark → |
| Sustainability | — | 1,990 | Benchmark → |
| Yoga-wellness | — | 1,947 | Benchmark → |
| Gardening | 0.72% | 1,935 | Benchmark → |
| Public-health | — | 1,905 | Benchmark → |
| Yoga | — | 1,897 | Benchmark → |
| Investing | — | 1,846 | Benchmark → |
| Memes | — | 1,660 | Benchmark → |
| Wine | — | 1,629 | Benchmark → |
| College-life | — | 1,515 | Benchmark → |
| Beach | — | 1,464 | Benchmark → |
| Environment | 0.38% | 1,409 | Benchmark → |
| Lgbtq | — | 1,375 | Benchmark → |
| Science | 0.01% | 1,307 | Benchmark → |
| Gadgets | 100.12% | 1,270 | Benchmark → |
| Modest-fashion | — | 1,264 | Benchmark → |
| Agriculture | — | 1,263 | Benchmark → |
| Relationships | — | 1,229 | Benchmark → |
| Cricket | 0.32% | 1,227 | Benchmark → |
| Vegan | 23.37% | 1,222 | Benchmark → |
| Pregnancy | — | 1,205 | Benchmark → |
| Cocktails | 1.94% | 1,200 | Benchmark → |
| Kids-fashion | — | 1,175 | Benchmark → |
| Day-in-life | — | 1,170 | Benchmark → |
| Kids-education | — | 1,126 | Benchmark → |
| Baby-products | 0.04% | 1,118 | Benchmark → |
| Cosplay | — | 1,072 | Benchmark → |
| Desserts | — | 1,071 | Benchmark → |
| Heritage-travel | — | 1,071 | Benchmark → |
| Deals-offers | — | 1,064 | Benchmark → |
| Swimming | — | 1,002 | Benchmark → |
| Crypto | — | 974 | Benchmark → |
| History | 0.38% | 941 | Benchmark → |
| Current-affairs | 1.53% | 906 | Benchmark → |
| Military | — | 822 | Benchmark → |
| Bollywood | — | 785 | Benchmark → |
| Body-positivity | — | 754 | Benchmark → |
| Pharma | — | 752 | Benchmark → |
| Comics | 0.32% | 747 | Benchmark → |
| Healthy-eating | — | 724 | Benchmark → |
| Stock-market | — | 663 | Benchmark → |
| Rural-life | — | 658 | Benchmark → |
| Festival | — | 612 | Benchmark → |
| Ootd | — | 608 | Benchmark → |
| Painting | — | 597 | Benchmark → |
| Baby-care | — | 592 | Benchmark → |
| Reviews | — | 580 | Benchmark → |
| Anime | — | 578 | Benchmark → |
| Street-food | — | 526 | Benchmark → |
| Behind-the-scenes | — | 523 | Benchmark → |
| Dating | — | 521 | Benchmark → |
| Toys | — | 489 | Benchmark → |
| National-events | — | 447 | Benchmark → |
| Patriotic | — | 434 | Benchmark → |
| Pop-culture | — | 432 | Benchmark → |
| Health-insurance | — | 398 | Benchmark → |
| Human-rights | — | 357 | Benchmark → |
| Banking | — | 304 | Benchmark → |
| Travel-tips | — | 284 | Benchmark → |
| Unboxing | — | 281 | Benchmark → |
| Space | — | 279 | Benchmark → |
| Farming | — | 277 | Benchmark → |
| Competitive-exams | — | 273 | Benchmark → |
| Ayurveda | — | 254 | Benchmark → |
| Feminism | 11.69% | 235 | Benchmark → |
| Coding | — | 226 | Benchmark → |
| Mobile-apps | — | 221 | Benchmark → |
| Gym | — | 218 | Benchmark → |
| Motivation | — | 203 | Benchmark → |
| Diversity-inclusion | — | 201 | Benchmark → |
| Startups | 0.32% | 198 | Benchmark → |
| Esports | — | 192 | Benchmark → |
| Ngo | — | 182 | Benchmark → |
| Defence | — | 181 | Benchmark → |
| Calligraphy | — | 176 | Benchmark → |
| Mountains | — | 165 | Benchmark → |
| Concerts | — | 164 | Benchmark → |
| Mindfulness | — | 161 | Benchmark → |
| Web-series | — | 161 | Benchmark → |
| Civil-services | — | 147 | Benchmark → |
| Electric-vehicles | — | 142 | Benchmark → |
| Tribute | — | 140 | Benchmark → |
| Party | — | 131 | Benchmark → |
| Volunteering | — | 118 | Benchmark → |
| Pilgrimage | — | 111 | Benchmark → |
| Study-tips | — | 79 | Benchmark → |
| Backpacking | — | 59 | Benchmark → |
| Fantasy | — | 57 | Benchmark → |
| Hollywood | — | 50 | Benchmark → |
| Mythology | — | 36 | Benchmark → |
| Geography | — | 18 | Benchmark → |
| Loans | — | 10 | Benchmark → |