Benchmark · live data
Heritage-travel influencer engagement rate benchmark (2026)
1,071creators
52Kmedian followers
London · New York · Washington D.C.top cities
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Frequently asked questions
What is a good engagement rate for Heritage-travel influencers?
Zaver benchmarks Heritage-travel creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 1,071 Heritage-travel creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.