Resources · 2026

Influencer marketing resources

Practical guides, free analysis tools and live benchmark data for teams running influencer marketing — from first shortlist to final report. Everything here is free to read and grounded in data from millions of creator profiles.

See it in action

Short, visual how-to guides — each with a demo video and a step-by-step image guide — showing exactly how to find creators, vet them, share shortlists, listen to your market and more. Browse all how-to guides →

Guides

Long-form, practitioner-level guides covering the full influencer workflow: discovery, vetting, outreach, spreadsheet operations, campaign management and ROI measurement.

Google Sheets templates & tools for influencer marketingTemplates, formulas and automation for running influencer marketing from a spreadsheet.Read →How to find influencers for your brandEvery discovery method compared, plus the vetting checklist that catches fake audiences.Read →How to contact influencers to promote your productFind contact details, write outreach that gets replies (template included), negotiate fair rates.Read →How to measure influencer marketing ROIThe metrics, formulas and benchmarks behind ROI reporting stakeholders trust.Read →Influencer campaign management, end to endBriefs, deliverable tracking, revisions and live post verification, end to end.Read →

Free tools

No signup required — each tool runs against Zaver's live creator index.

Engagement rate calculatorCompute any creator’s engagement rate and compare it against their niche average.Read →Fake follower checkerScreen any Instagram handle for purchased-follower and inflated-engagement signals.Read →Influencer price calculatorEstimate a fair rate for any creator before they quote you one.Read →

Data & benchmarks

Live datasets, refreshed continuously: niche benchmarks, creator listings, rankings and real campaign results.

Engagement rate benchmarksLive per-niche engagement averages computed from 1M+ vetted creators.Read →Browse creators by nicheVetted creator listings across 160+ niches, filterable by country and size.Read →Creator rankingsTop creators per niche and country, ranked by audience and engagement.Read →How-to guidesShort video walkthroughs with step-by-step image guides for every Radar flow.Read →