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Influencer marketing resources Practical guides, free analysis tools and live benchmark data for teams running influencer marketing - from first shortlist to final report. Everything here is free to read and grounded in data from millions of creator profiles.
Playbooks: start from the problem Problem-first guides for the jobs that come up every week - find creators, check an audience, spot fake followers, price a reel, get emails, keep a Google Sheet tracker live, monitor a launch - each with steps, the one-line ask for ChatGPT or Claude, a sample of the output and the cost. Browse all 46 playbooks →
See it in action: every how-to guide Short, visual walkthroughs of Zaver Radar - each with a demo video and a step-by-step image guide. All 9 are listed here. Open the how-to hub →
How to find creators with a plain-English search Describe who you need the way you would to a colleague, and Radar returns a ranked, scored shortlist you can open or share. 3 min, with video. Read → How to check any creator before you pay You don’t need the exact handle. 3 min, with video. Read → How to share a shortlist for client sign-off Skip the deck of screenshots. 2 min, with video. Read → How a client reviews a shortlist on their phone The public shortlist works just as well on a phone. 2 min, with video. Read → How to listen to what your market is saying Write a brief in plain English and Radar assembles a live listening dashboard, then sends a daily briefing and alerts when sentiment turns.. 3 min, with video. Read → How to read a competitive report Pick your rivals, and Radar tracks them beside you and writes a ten-section report you can hand straight to a stakeholder.. 4 min, with video. Read → How to pull creator data as a spreadsheet Sometimes you want the rows, not a dashboard. 3 min, with video. Read → How to use team roles and the audit log Bring the whole team into one workspace with roles, and keep everything accountable with an audit log.. 2 min, with video. Read → How to use Zaver Radar on your phone Radar is fully usable on a phone. 2 min, with video. Read → Case studies Real runs reconstructed from working sessions, step by step, with names and budgets redacted. All case studies →
Guides Long-form, practitioner-level guides covering the full influencer workflow: discovery, vetting, outreach, spreadsheet operations, campaign management and ROI measurement.
Free tools No signup required - each tool runs against Zaver's live creator index.
Data & benchmarks Live datasets, refreshed continuously: niche benchmarks, creator listings, rankings and real campaign results.
Reference hubs Everything else on the site, one link each: research, programmatic guides by niche, industry and city, the glossary, templates, comparisons, and how to connect Zaver to the tools you already use.
Research reports Citable, CC BY 4.0 reports aggregated from the index. Fixed editions; quote with attribution. Read → Brands decoded How well-known brands run Instagram, read from public posts by the strategy decoder. Read → How to find influencers by niche A guide per niche with the niche's own numbers: size mix, countries, price tiers. Read → Influencer rates by niche Price-tier split by size per niche, and the fair-price method. Read → Influencer marketing by industry Beauty, fashion, fitness, food and beverage, travel, gaming, luxury and local businesses. Read → Influencers by city Creator counts, size mix and top niches for 250+ cities. Read → Glossary Influencer marketing terms with a definition, why it matters, the formula and how Zaver measures it. Read → Google Sheets templates One sheet, four tabs, pre-wired for the add-on. Make a copy or download CSVs. Read → Alternatives and comparisons Neutral pages for teams comparing Zaver with other platforms. Read → Connect to ChatGPT, Claude or Cursor One URL, about a minute, step by step per platform. Read → Developer API The same functions as REST calls, with keys, scopes and jobs. Read → Product updates A dated log of what shipped, newest first. Read →