Zaver Research
Creator economy data you can cite
Aggregated findings from the Zaver creator index - 3,131,455 Instagram creators with 1,000+ followers. Every report is free to quote with attribution, states its method, and can be saved as a PDF straight from the page. Each edition is published once and stays fixed. Nothing here is about an individual creator.
For journalists and analysts
- Quote any figure freely. Credit “Zaver Research” and link to the report page.
- Every report can be saved as a PDF from the page and has a one-line citation you can copy.
- Need a custom cut (a country, a niche, a size tier)? Ask us - most requests take a day.
- We will tell you the sample size and the method behind any number before you print it.
How these reports are built
- Source: public Instagram profiles in the Zaver index, counted at 1,000+ followers.
- Size tiers: Nano 1K–10K · Micro 10K–100K · Mid 100K–500K · Macro 500K–1M · Mega 1M+.
- Price tier, authenticity and audience figures come from Zaver’s labelling model and are reported only for the vetted subset, with its own sample size.
- Figures are aggregates. No report lists or identifies individual creators.
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Coming next
Creator rate card by niche and tier · Audience demographics by niche · Fastest-growing niches (quarter over quarter, once we have two snapshots) · Country deep-dives.