Zaver Research

Creator economy data you can cite

Aggregated findings from the Zaver creator index. Every report is free to quote with attribution, comes with a CSV, states its method, and is refreshed automatically. Nothing here is about an individual creator.

Instagram · Creator economy · Census

State of the Instagram Creator Economy 2026

How many Instagram creators there are by size tier, where they live, which niches they work in, what they charge, how authentic their audiences look, and who their audiences are. Aggregated from millions of public profiles in the Zaver index.

Updated nightlyRead the report →

For journalists and analysts

Quote any figure freely. Credit “Zaver Research” and link to the report page.
Every report has a CSV download and a one-line citation you can copy.
Need a custom cut (a country, a niche, a size tier)? Ask us — most requests take a day.
We will tell you the sample size and the method behind any number before you print it.

How these reports are built

Source: public Instagram profiles in the Zaver index, counted at 1,000+ followers.
Size tiers: Nano 1K–10K · Micro 10K–100K · Mid 100K–500K · Macro 500K–1M · Mega 1M+.
Price tier, authenticity and audience figures come from Zaver’s labelling model and are reported only for the vetted subset, with its own sample size.
Figures are aggregates. No report lists or identifies individual creators.

Coming next

Creator rate card by niche and tier · Audience demographics by niche · Fastest-growing niches (quarter over quarter, once we have two snapshots) · Country deep-dives.