Decoded · 6 brands
Decoded: how well-known brands run Instagram
Each brand's last twelve public posts, read by Zaver's strategy decoder: which content pillars earn the engagement, the format mix, partnerships, who the audience is, what works, where the gaps are and what a marketer can take from it. Zaver's analysis of public content; not statements by the brands.
Beauty
Glossier
3,125,143 followers · best pillar: product launches and announcements at 2.84%
Read the decode →Fitness apparelGymshark
8,722,342 followers · best pillar: influencer collaboration at 5.6%
Read the decode →Beautyrhode
5,460,541 followers · best pillar: product launches at 7.2%
Read the decode →BeverageLiquid Death
6,880,477 followers · best pillar: brand partnerships and sponsorships at 4.2%
Read the decode →Consumer appDuolingo
5,389,575 followers · best pillar: product features and launches at 5.1%
Read the decode →FootwearCrocs
2,892,707 followers · best pillar: collaboration and partnership at 18.2%
Read the decode →