Playbooks · 46 guides
Start from the problem. Finish with the result.
Each playbook is one job an influencer marketer has to get done, solved step by step: in the Zaver web app, as one ask in ChatGPT or Claude, and in Google Sheets where that fits. Every page shows a sample of what comes back and what it costs in credits.
Sound like you?
Questions people arrive with, in their words, and the playbook that answers each.
“Our influencer scouting data is in Google Sheets and it is hard to track performance there. Communication with creators is not tracked properly either.”
Turn your influencer scouting sheet into a live tracker →“We spend hours searching and still end up with a list full of the wrong people.”
Find influencers by describing them in plain English →“We cannot tell if a creator's followers are real until after we have paid.”
Spot fake followers before you pay a creator →“Creators quote rates and we have no idea what is fair.”
Work out what to pay an influencer →“We need creator emails and the tools we tried guess or sell them.”
Find influencer email addresses →“Reporting means chasing creators for screenshots every week.”
Automate influencer campaign reporting in Google Sheets →“A competitor keeps winning with creators and we do not know what they are doing differently.”
Decode a competitor's content strategy →“We launch next week and need to know what people say in the first days.”
Monitor a launch for the first 72 hours →“People tag us all the time and nobody turns that into anything.”
Turn tagged posts into an ambassador programme →“The client wants to approve the shortlist but will not log into another tool.”
Get client sign-off on a shortlist by link →“I inherited a 300-row influencer tab and have no idea which accounts are still alive.”
Audit an inherited creator list in an afternoon →“Our creator costs rose 30% this year and the budget did not.”
Cut influencer costs without cutting reach →“Leadership asks for ROI and all we have is screenshots of likes.”
Report influencer ROI to leadership in one tab →“A creator dropped out a week before the deliverable date.”
Replace a creator who dropped out mid-campaign →“We want the creators who already post about us, not strangers.”
Find the UGC creators already using your brand →“Our own dashboard needs creator data without anyone opening another app.”
Call Zaver functions from your own tools →
Google Sheets
Turn your influencer scouting sheet into a live tracker
Teams whose influencer scouting already lives in Google Sheets and who do not want to move to another tool.
Open playbook →5 minFind influencers inside Google Sheets
Teams that start every campaign in a sheet.
Open playbook →3 minGet Instagram engagement rates in Google Sheets
Creator rosters, agency pitch lists, talent managers.
Open playbook →3 minTrack Instagram reel views in Google Sheets
Campaign reporting on delivered posts.
Open playbook →2 minExport an account's recent posts to Google Sheets
Quick content audits and pre-pitch research.
Open playbook →25 minBuild an influencer campaign tracker in Google Sheets that fills itself
Any team that runs campaigns from a spreadsheet and is tired of pasting numbers into it.
Open playbook →60 minAudit an inherited creator list in an afternoon
Anyone who just took over a campaign, an agency account or a two-year-old "influencers" tab.
Open playbook →45 minRun gifting and seeding at 100 creators from one sheet
DTC brands and agencies that seed products to many small creators and need volume without chaos.
Open playbook →Find creators
Find influencers by describing them in plain English
Brand managers, agency researchers and founders who need a first shortlist without learning filters.
Open playbook →5 minBuild an influencer outreach list with emails in one query
Outreach teams that need a deterministic list with contacts, not an AI ranking.
Open playbook →1 minFind an influencer's Instagram handle from their name
Anyone with a name from a brief, a podcast or a competitor's post but no handle.
Open playbook →10 minFind more creators like your best performers
Teams scaling a campaign that already has three to five proven creators.
Open playbook →10 minSee who engages with a competitor's posts
Brands mining a competitor's launch for warm creators and super-fans; agencies building seeding lists.
Open playbook →5 minFind creators posting under a hashtag
Trend researchers and campaign teams who want the creators a hashtag already belongs to.
Open playbook →3 minResearch hashtags before a campaign
Social teams choosing campaign hashtags; researchers mapping a niche.
Open playbook →5 minFind nano and micro influencers for product seeding
DTC brands and agencies running gifting or seeding programmes at volume.
Open playbook →20 minFind creators your competitor's audience already follows
Challenger brands who want the creators a category leader's buyers already trust.
Open playbook →30 minReplace a creator who dropped out mid-campaign
Campaign managers with a deliverable date and an empty slot.
Open playbook →Vet creators
Check a creator's audience before you commit
Anyone about to spend on a creator: brand managers, agencies, procurement.
Open playbook →2 minSpot fake followers before you pay a creator
Anyone who has been burned by a big follower count and a dead comment section.
Open playbook →2 minWork out what to pay an influencer
Negotiators who want a number before the creator quotes one.
Open playbook →2 minSee which brands a creator has worked with
Brand managers checking category conflicts and experience before an offer.
Open playbook →1 minGet client sign-off on a shortlist by link
Agencies getting client sign-off; in-house teams looping in a manager.
Open playbook →3 minFind influencer email addresses
Outreach teams moving from shortlist to first email.
Open playbook →15 minScreen a creator for brand values before outreach
Brands where one wrong placement costs more than the whole campaign.
Open playbook →20 minCut influencer costs without cutting reach
Teams whose creator costs rose faster than their budget.
Open playbook →10 minNegotiate when a creator quotes above the fair range
Anyone who has received a rate card and felt they had nothing to push back with.
Open playbook →40 minBuild a rate card for your category from 20 reports
Agencies and brand teams that negotiate every week and want a house benchmark.
Open playbook →Intelligence
Benchmark your Instagram against competitors
Brand and social teams reporting against rivals every month.
Open playbook →5 minDecode a competitor's content strategy
Teams entering a category, agencies pitching a brand, founders studying a leader.
Open playbook →5 minTurn tagged posts into an ambassador programme
Brands with organic tagging who want to turn fans into ambassadors.
Open playbook →10 minMonitor a launch for the first 72 hours
Brands, agencies and comms teams watching a launch, an issue or a category.
Open playbook →10 minTrack brand sentiment with alerts
Comms and brand teams who want to hear about a problem before customers escalate it.
Open playbook →20 minFind the UGC creators already using your brand
Brands with organic love who want to turn it into content and ambassadors before paying strangers.
Open playbook →Reporting
Track a branded hashtag campaign automatically
Campaign teams who would rather have the report arrive than make it.
Open playbook →10 minAutomate influencer campaign reporting in Google Sheets
Agencies and brands tracking deliverables without chasing creators for screenshots.
Open playbook →5 minTrack creator follower growth weekly
Talent managers, creator rosters and benchmark sheets.
Open playbook →5 minScreen creator videos for brand safety
Brand-safety reviewers, legal and claim checkers.
Open playbook →3 minExport Instagram comments for a sentiment check
Community, UGC mining, giveaway winners and quick sentiment reads.
Open playbook →15 minKeep a creator roster alive with no manual work
Talent managers, agency rosters, ambassador programmes.
Open playbook →30 minMeasure an influencer campaign without a platform
Marketers who have to prove a campaign worked and refuse to buy a dashboard to do it.
Open playbook →20 minReport influencer ROI to leadership in one tab
The person who presents the influencer line in the quarterly review.
Open playbook →20 minCompare creators after the campaign to pick the next shortlist
Anyone planning the next campaign with last campaign's numbers in a sheet.
Open playbook →Functions, API and MCP
Call Zaver functions from your own tools
Agencies with their own dashboards, product builders, data teams, Zapier and Make users.
Open playbook →5 minRun any data tool on a schedule and get the file emailed
Teams who want reports to arrive, not be made.
Open playbook →3 minUse the built-in Zaver prompts in Claude and ChatGPT
Marketers who live in Claude or ChatGPT and want the whole job, not one tool at a time.
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