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Playbook · Vet creators · 40 min

Build a rate card for your category from 20 reports

Agencies and brand teams that negotiate every week and want a house benchmark.

Short answer

Pick 20 creators in your niche and market across nano, micro, mid and macro, four or five per tier. Run insight reports, which take 20 to 60 seconds each or ten at a time by email, and tabulate price low, centre, high and CPM per creator. The median per tier is your rate card; the spread shows where engagement earns a premium. Refresh it quarterly, because reports are reused free for seven days and the market moves.

You need

  • 20 handles across tiers in your niche and country
  • A sheet to tabulate

Step by step in Zaver

  1. 1

    Pick the panel

    Discovery or database search by niche and country; four or five creators per tier.

  2. 2

    Run the reports

    Radar → Insights, or bulk report by email for 10 at a time.

  3. 3

    Tabulate

    Tier, followers, engagement vs benchmark, price low, centre, high, CPM. Median per tier.

  4. 4

    Note the premium drivers

    Creators above the tier median usually show higher engagement multipliers or a US-heavy audience. That is what you pay extra for.

  5. 5

    Date it

    Rate cards age. Re-run the panel quarterly.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_creator_insights behind the scenes.

run insight reports on these 20 skincare creators and give me a rate card: median fair price and CPM per tier

list_creator_reports returns reports you already paid for.

Not connected yet? Set it up in about a minute.

Where it is in Google Sheets

The menu path, step by step. Labels match the Zaver.one add-on.

  1. Creator insights page with a list of reports showing health, followers, engagement rate, authenticity and fair price
    1 Radar → Insights: one row per report with health, engagement rate, authenticity and the fair price.

What you get

Input: skincare · US · 20 creators

TierMedian fair price / reelMedian CPMPremium drivers
Nano (1K–10K)$120$18very high engagement
Micro (10K–100K)$650$12US-heavy audience
Mid (100K–500K)$2,400$10branded performs like organic
Macro (500K–1M)$6,500$11reach

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

20 reports: 200 credits on Starter, 160 on Growth and Scale.

Plans and credits

Limits

  • USD, benchmarked on a US and high-value audience
  • A panel, not a census; the research hub has the population view

Questions

Is there a public benchmark I can cite?

The research hub publishes the price-tier distribution by size from the full index; the rate card above is your own niche-specific layer on top of it.

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