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Playbook · Find creators · 2 min

Find influencers by describing them in plain English

Brand managers, agency researchers and founders who need a first shortlist without learning filters.

Short answer

Describe the creator you need the way you would brief a colleague: niche, place, size and anything else that matters. Zaver reads the brief, searches its index of 33 million Instagram creators by meaning, scores every candidate against the brief and returns up to 50 creators with a fit score, followers, tier and a profile link in 10 to 30 seconds. One search costs one credit.

You need

  • A Zaver account (the free trial works)
  • A one-line brief: niche, location, size

Step by step in Zaver

  1. 1

    Type the brief

    From the home command bar or /discover, write the creator you want as a sentence: "new-mom creators who post reels about postpartum fitness in Texas, 20k to 100k followers". No filters, no boolean.

  2. 2

    Read the ranked shortlist

    Radar returns up to 50 creators ranked by fit score (0 to 100), each with followers, tier, matched niche and location tags, a brand-account flag, bio and profile link.

  3. 3

    Act on the ticks

    Tick the creators you like. From the same screen you can enrich their contacts, email yourself insight reports for up to 10 at once, or share a public shortlist for sign-off.

  4. 4

    Re-run for free

    The same brief within seven days is instant and free. Broaden the niche or location if the search comes back with no strong matches; the credit is only spent on a completed search.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls discover_creators behind the scenes.

find 20 sustainable skincare creators in Austin with 20k–100k followers who post reels

Ask for a shared link at the end and you get a public shortlist in the same message.

Not connected yet? Set it up in about a minute.

In Google Sheets

Extensions → Zaver.one → Find Influencers → Magic Search writes the same shortlist into a new tab with URL, username, name and followers.

What you get

Input: "sustainable skincare creators in Austin with 20k–100k followers"

CreatorFollowersTierFitMatched
@glow***na61KMicro94skincare · austin
@cle***tx38KMicro91clean beauty · texas
@sun***skin24KMicro88skincare · austin

Fit blends AI relevance with size and verification. Brand accounts are flagged so they do not crowd out creators.

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

1 credit per search on every plan. Same brief within 7 days: free.

Plans and credits

Limits

  • Instagram index; TikTok and YouTube are covered by the data tools
  • Up to 50 results per search
  • Typical run 10 to 30 seconds

Questions

How is this different from filters?

Filters are available too (niche, country, city, follower range, gender, verified, has email). Describing is for briefs that do not map to filters, such as "new-mom creators who post reels about postpartum fitness in Texas".

Does it find TikTok or YouTube creators?

The discovery index is Instagram. TikTok lookalikes and hashtag videos are available as data tools.

What if it finds nothing?

The search completes with "no strong matches". Broaden the niche or location and run again. The credit is spent only on a completed search.

Related playbooks

Build an influencer outreach list with emails in one queryCheck a creator's audience before you commitGet client sign-off on a shortlist by linkInfluencer searchAll playbooks