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Playbook · Vet creators · 2 min

Check a creator's audience before you commit

Anyone about to spend on a creator: brand managers, agencies, procurement.

Short answer

Run an insight report on the handle. Zaver pulls the profile, the latest reels and posts and a comment sample, estimates audience age, gender, country and city from public signals, scores authenticity and health, benchmarks engagement against the follower tier, detects sponsored reels and the brands behind them, and prices a sponsored post. The report takes 20 to 60 seconds and costs 10 credits on Starter or 8 on Growth and Scale; it is reused free for seven days.

You need

  • An Instagram handle, or a shortlist of up to 10

Step by step in Zaver

  1. 1

    Open the report

    Go to /insights, or click any creator card from a search. Type the handle.

  2. 2

    Read audience first

    Age split, gender split, country and city splits. If 70% of the audience is the wrong buyer, stop here.

  3. 3

    Then authenticity and engagement

    Health score, authenticity score and engagement rate against the tier benchmark. Branded versus organic engagement shows whether sponsored posts still perform.

  4. 4

    Then deals and price

    Detected brand partnerships from the creator's own reels, the fair price range in USD with its basis, strategy notes on fit, pitch angle and risk, and the top performing posts.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_creator_insights behind the scenes.

is @glow***na right for a skincare launch aimed at women 25–34 in the US? show audience, authenticity, engagement vs benchmark and a fair price for one reel

Not connected yet? Set it up in about a minute.

In Google Sheets

Select a column of handles and run Extensions → Zaver.one → Profile Analytics → Analyze selected profiles for followers, engagement rate, average likes, comments, reach and bio. Audience splits and price need the full report in Radar or by API.

What you get

Input: @glow***na

CheckResultRead
Audience74% women · 25–34 · 68% USmatches brief
Real followers92% · authenticity 0.95genuine
Engagement6.2% vs 3.1% tier benchmarkexcellent
Brand deals4 sponsored reels · 2 skincare brandsexperienced
Fair price / reel$900–1,100 (centre $1,000)ask of $1,200 is high

Audience is estimated from who actually comments and engages, not from a survey, and is labelled as an estimate.

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

10 credits per report on Starter, 8 on Growth and Scale. Reused free for 7 days.

Plans and credits

Limits

  • Instagram
  • A report takes 20 to 60 seconds
  • Bulk: tick up to 10 creators on a search to receive the CSV by email

Questions

How accurate is the audience split?

It is an estimate from public signals and labelled as such. It is accurate enough to catch a wrong-audience creator before you pay.

Can I run it for a whole shortlist?

Yes. Tick creators on a search and email the CSV, or call the API or MCP per handle.

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