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Playbook · Vet creators · 2 min

See which brands a creator has worked with

Brand managers checking category conflicts and experience before an offer.

Short answer

The insight report reads the creator's latest reels and posts, detects sponsored content and the brands behind it, and lists them as detected brand partnerships with a branded count against an organic count. Branded versus organic engagement shows whether the audience responds to sponsorships. A creator who has worked with a direct competitor in the last month is a conflict; one with none may be inexperienced but cheaper.

You need

  • The handle

Step by step in Zaver

  1. 1

    Run the insight report

    /insights → handle.

  2. 2

    Open detected brand partnerships

    Brands and the reels they appeared in, plus the branded and organic post counts.

  3. 3

    Check for conflicts

    A rival brand in the recent partnerships is a category conflict; your contract and the creator's exclusivity terms decide what that means.

  4. 4

    Read branded performance

    Branded versus organic engagement tells you whether sponsorships land with this audience.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_creator_insights behind the scenes.

which brands has @glow***na worked with recently, and how do her sponsored reels perform against organic?

Not connected yet? Set it up in about a minute.

What you get

Input: @glow***na

BrandFormatWhenEngagement vs organic
<skincare brand A>reel3 weeks ago0.95×
<haircare brand>reel2 months ago0.8×

Branded 4 · organic 26 in the sample. Brand names are detected from the creator's own reels.

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Part of the insight report.

Plans and credits

Limits

  • Instagram
  • Detection covers the reels and posts in the sample, not the full history

Questions

Does it detect undisclosed sponsorships?

Detection works from the creator's own content and labels. Undisclosed deals that leave no signal are not detected.

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Check a creator's audience before you commitDecode a competitor's content strategyCreator insightsAll playbooks