Playbook · Intelligence · 5 min
Decode a competitor's content strategy
Teams entering a category, agencies pitching a brand, founders studying a leader.
Give the strategy decoder a brand handle. Zaver reads about 50 posts and reels, a follower sample and comments on the top posts, then writes the decode: content pillars with their share of posts and of engagement, format split, hashtag strategy, what works, where the gaps are and what is learnable, top post rankings, a persona summary, audience interests and the number of paid partnerships. Pillars are measured by engagement share, not guessed. A decode is reused free for seven days.
You need
- A public brand handle
- Growth or Scale plan
Step by step in Zaver
- 1
Decode the handle
/strategy → enter the brand. A few minutes later the decode opens at /strategy/<id>.
- 2
Read pillars by engagement
A pillar that is 10% of posts but 35% of engagement is the one to copy; one that is 30% of posts and 8% of engagement is their dead weight.
- 3
Check format and hashtags
Format split and the hashtag strategy show how they get reach, not just what they say.
- 4
Take the gaps
Strategy notes list what works, the gap and what is learnable; the persona summary and audience interests tell you who they are actually reaching.
Or ask it in ChatGPT or Claude
With Zaver connected as an MCP server, the whole job is one message. Your assistant calls decode_brand_strategy behind the scenes.
decode @rival***one's Instagram strategy: pillars by engagement, format split, hashtags, gaps and paid partnershipsNot connected yet? Set it up in about a minute.
What you get
Input: @rival***one
| Pillar | Share of posts | Share of engagement | Read |
|---|---|---|---|
| Before/after results | 12% | 38% | their engine |
| Founder stories | 18% | 21% | works |
| Product flat-lays | 41% | 14% | dead weight |
Format split 70% reels · 6 paid partnerships in the sample · persona: skincare-curious women 25–34.
Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.
Cost
Charged per decode on your plan; a decode is reused free for 7 days. Growth and Scale.
Limits
- About 50 recent posts and reels per decode
Questions
Can I decode a competitor and my own brand?
Yes, decode any public handle. Pair with the competitor tracker for the side-by-side.
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