Playbook · Intelligence · 5 min
Benchmark your Instagram against competitors
Brand and social teams reporting against rivals every month.
Add your handle and your competitors' handles to the competitor tracker. Zaver pulls each profile, recent posts and a follower sample and computes engagement rate, posting frequency, health, authenticity and an audience estimate for each, then lays them out on one comparison matrix with highlights and recommendations and a deep dive per brand. Refresh on demand. It is charged per profile added and needs a Growth or Scale plan.
You need
- Your handle and 1–4 competitor handles
- Growth or Scale plan
Step by step in Zaver
- 1
Add the brands
/competitors → add your own handle first, then the rivals.
- 2
Read the matrix
Followers, following, posts, engagement rate, posting frequency, health, authenticity and audience side by side. Audience and authenticity next to follower counts is where most surprises live.
- 3
Open a deep dive
/competitors/<handle> shows highlights and recommendations for one brand.
- 4
Generate the report when you need the story
The competitive report turns the tracked set into an eleven-section write-up with evidence and confidence per section.
Or ask it in ChatGPT or Claude
With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_competitor_comparison behind the scenes.
compare our Instagram with @rival***one and @rival***two: engagement, posting frequency, authenticity and audiencetrack_competitor adds a brand to the set first.
Not connected yet? Set it up in about a minute.
What you get
Input: you + 2 rivals
| Brand | Followers | Posts/wk | Engagement | Authenticity | Audience skew |
|---|---|---|---|---|---|
| you | 82K | 4.1 | 2.4% | 0.93 | 25–34 · 61% women |
| @rival***one | 140K | 6.5 | 1.1% | 0.81 | 18–24 · 70% women |
| @rival***two | 47K | 2.0 | 3.8% | 0.96 | 25–34 · 55% women |
The smaller rival with 3.8% engagement is the one to study, not the biggest one.
Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.
Limits
- Refreshes on demand from the tracker
Questions
How often does it refresh?
On demand from the tracker. The competitive report re-reads everything when it is generated.
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