Industry guides · 8
Influencer marketing by industry
What changes from one category to the next: who the creators are, what their audiences look like, which checks matter most, and which playbooks to run first.
Influencer marketing for beauty brandsBeauty is the most creator-dense category on Instagram and the most crowded. The brands that win treat seeding…Influencer marketing for fashion brandsFashion creators sell a look, not a product. Audience geography and format matter more than follower count: a …Influencer marketing for fitness and wellness brandsFitness is a results category: audiences follow creators for transformations and routines, and they buy what t…Influencer marketing for food and beverage brandsFood creators are local by nature and recipe-driven. The best programmes combine city-level discovery with see…Influencer marketing for travel and hospitality brandsTravel creators have audiences that are planning, not browsing. Audience geography decides whether a creator c…Influencer marketing for gaming and tech brandsGaming and tech audiences are young, male-skewed and allergic to anything that reads as an ad. Creator choice …Influencer marketing for luxury brandsLuxury programmes are small, curated and expensive to get wrong. The job is a short list of creators with the …Influencer marketing for local businessesA restaurant, gym, clinic or store needs creators whose audience is in the same city, which rules out most of …