Industry guide · gaming and tech brands
Influencer marketing for gaming and tech brands
Gaming and tech audiences are young, male-skewed and allergic to anything that reads as an ad. Creator choice is about credibility in the specific sub-community, and format and tone matter more than size. The relevant niches hold 13,617 creators with 1,000+ followers, 69% of them under 100K.
The creators, by niche
| Niche | Creators 1K+ | Under 100K | Top country | Female audience | |
|---|---|---|---|---|---|
| Gaming | 6,219 | 64% | United States 47% | 35% | Guide · Rates |
| Technology | 6,249 | 72% | United States 41% | 42% | Guide · Rates |
| Cosplay | 1,149 | 73% | United States 67% | 49% | Guide · Rates |
Sizes: Nano 1K–10K · Micro 10K–100K · Mid 100K–500K · Macro 500K–1M · Mega 1M+. Aggregates from the Zaver index; country shares are of creators with a known location.
What decides results in gaming and tech
- 1
Sub-community over category
Describe the game, the platform and the style, not "gaming creators".
- 2
Branded vs organic tells the truth
If sponsored posts collapse relative to organic ones, the audience is not buying the ads.
- 3
Launch monitoring in the first 72 hours
A listener on the product name catches bugs and backlash while there is still time.
Playbooks to run
Questions
Does Zaver cover Twitch or YouTube creators?
Discovery and insight reports are Instagram. YouTube is covered for hashtag crawls, post metrics and listening; TikTok for followers, hashtag videos and lookalikes.
How many creators are there for gaming and tech brands?
13,617 Instagram creators with 1,000+ followers across gaming, technology, cosplay in the Zaver index, 69% of them under 100K followers.