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Playbook · Intelligence · 10 min

Monitor a launch for the first 72 hours

Brands, agencies and comms teams watching a launch, an issue or a category.

Short answer

Create a listener in /listen with the launch name, product hashtags and keywords, pick the platforms (Instagram posts and comments, YouTube, web media, Reddit) and a collection schedule. Zaver runs collection rounds, scores every record for sentiment, stance, emotion, issues and expectations, rebuilds the dashboard after each round and writes a daily brief. Alerts email you when negative share, volume or a watch word moves. A public link lets the wider team watch the live dashboard without logging in.

You need

  • Launch name, hashtags, keywords
  • Platforms to watch

Step by step in Zaver

  1. 1

    Define the listener

    /listen → new listener. Queries, hashtags, keywords; platforms; comments per post; a schedule that runs every few hours for the first three days.

  2. 2

    Set alerts

    /action → alerts on negative share, volume spike, a watch word (a known defect, a rival name) and mood drop. Each alert emails at most once every 20 hours.

  3. 3

    Read the dashboard

    Opportunities, share of voice, sentiment and stance, emotional drivers, actors credited or blamed, expectation versus delivery, top voices and top publishers, highest-engagement content.

  4. 4

    Share the live link

    The public dashboard link shows the same view to leadership with no account.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_listening_summary behind the scenes.

summarise the launch listener for the last 24 hours: sentiment, stance, top complaints and the three most engaged posts

search_listening_mentions finds specific records, e.g. every comment mentioning "leaks".

Not connected yet? Set it up in about a minute.

What you get

Input: listener: <launch name> · IG posts + comments, YouTube, Reddit · every 4 hours

HourRecordsPositiveNegativeTop issueAlert
0–241,84071%9%shipping delay
24–482,61066%17%pump leakswatch word fired
48–721,92069%14%pump leaks

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Charged per record collected on your plan; the dashboard and public link are free to read.

Plans and credits

Limits

  • Web and Reddit collection use a daily web-search allowance; Instagram and YouTube collect directly
  • Data starts from the first round

Questions

Can I share the dashboard?

Yes. A public link shows the live dashboard, with a loading view that explains what is being analysed.

How far back does it go?

From the first round onwards. Schedule rounds to keep it current.

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