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Playbook · Intelligence · 10 min

Track brand sentiment with alerts

Comms and brand teams who want to hear about a problem before customers escalate it.

Short answer

A standing listener on your brand name, product names and category keywords, scheduled daily or weekly, keeps a scored dataset of posts and comments across Instagram, YouTube, web media and Reddit. The dashboard shows sentiment, stance, emotional drivers, expectation versus delivery and unmet-promise evidence; alerts email you when negative share, volume, a watch word or mood crosses a threshold, at most once every 20 hours per alert. Dashboards persist and load in seconds even with 100k or more records.

You need

  • Brand and product names, category keywords
  • Who should receive alerts

Step by step in Zaver

  1. 1

    Create the standing listener

    /listen → queries and keywords; platforms; schedule weekly, or daily for a busy brand.

  2. 2

    Set thresholds

    /action → negative share above X%, volume spike, watch words such as "refund" or "broken", mood drop.

  3. 3

    Read the weekly brief

    The AI brief summarises the period; the dashboard breaks it down by platform, emotion, issue and publisher.

  4. 4

    Act on expectation gaps

    The expectation versus delivery view and unmet-promise evidence point at the product or service issue behind the sentiment.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_listening_summary behind the scenes.

what are people saying about our brand this week? sentiment, main complaints and whether anything is trending negative

Not connected yet? Set it up in about a minute.

What you get

Input: standing listener · weekly

WeekRecordsNegative shareTop emotionTop issueAlert
Oct 66408%trust
Oct 1391019%frustrationlate deliverynegative share
Oct 2072011%relieflate delivery

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Charged per record collected on your plan; reading the dashboard is free.

Plans and credits

Limits

  • Alerts fire at most once every 20 hours each
  • Web and Reddit use a daily web-search allowance

Questions

Can I track a competitor's sentiment too?

Yes. Add the competitor's brand and product names as queries to the same listener or a separate one, and compare share of voice.

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