Industry guide · fitness and wellness brands
Influencer marketing for fitness and wellness brands
Fitness is a results category: audiences follow creators for transformations and routines, and they buy what those creators use. Authenticity and claims screening matter more here than almost anywhere. The relevant niches hold 67,966 creators with 1,000+ followers, 77% of them under 100K.
The creators, by niche
| Niche | Creators 1K+ | Under 100K | Top country | Female audience | |
|---|---|---|---|---|---|
| Fitness | 45,466 | 77% | United States 50% | 53% | Guide · Rates |
| Wellness | 12,357 | 79% | United States 56% | 65% | Guide · Rates |
| Nutrition | 10,143 | 74% | United States 28% | 63% | Guide · Rates |
Sizes: Nano 1K–10K · Micro 10K–100K · Mid 100K–500K · Macro 500K–1M · Mega 1M+. Aggregates from the Zaver index; country shares are of creators with a known location.
What decides results in fitness and wellness
- 1
Authenticity before anything
Fitness attracts bought followers. Read the authenticity score and engagement against the tier benchmark before you pay.
- 2
Claims need a transcript check
Supplements, weight loss and medical claims in reels are a compliance risk. Transcribe the last 20.
- 3
Track the deliverable, not the promise
A deliverables tab that refreshes itself catches the post that never went live.
Playbooks to run
Questions
How do I spot fake followers on fitness accounts?
Engagement far below the tier benchmark, growth spikes and audiences in unexpected countries. The insight report scores all three.
How many creators are there for fitness and wellness brands?
67,966 Instagram creators with 1,000+ followers across fitness, wellness, nutrition in the Zaver index, 77% of them under 100K followers.