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Playbook · Vet creators · 15 min

Screen a creator for brand values before outreach

Brands where one wrong placement costs more than the whole campaign.

Short answer

Run the insight report first: content pillars, format split, top hashtags, detected brand partnerships and strategy notes on brand fit and risk tell you what the creator stands for in numbers. Then list the last 20 reel URLs and run reel transcripts; search the text for medical claims, competitor names, profanity or topics on your no-go list. Twenty reels cost 10 credits. Keep the transcript output with the creator's file as the record of what you checked.

You need

  • The handle
  • Your brand-safety list of words and topics

Step by step in Zaver

  1. 1

    Insight report

    Content pillars with engagement share, tone of the top posts, detected brand deals and the risk line in strategy notes.

  2. 2

    Check partnerships

    A direct competitor in the last 60 days is a conflict to raise before the offer, not after.

  3. 3

    Pull the recent reels

    Sheets add-on → Fetch Instagram Posts for the last 12, or the API track endpoint for more.

  4. 4

    Transcribe and search

    Tools → Reel transcripts on the URLs. Search for your no-go terms; timestamps take you to the moment.

  5. 5

    Record the decision

    Pass, pass with a note, or decline. File the transcript output.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_creator_insights behind the scenes.

screen @glow***na for a skincare brand: pillars, tone, past partnerships, and transcribe her last 20 reels to flag medical claims, competitor mentions or profanity

The assistant follows with run_data_tool for reel transcripts.

Not connected yet? Set it up in about a minute.

Where it is in Google Sheets

The menu path, step by step. Labels match the Zaver.one add-on.

  1. Radar Tools page: each tool with Schedule and Run buttons
    1 Radar → Tools: every tool runs once or on a schedule, and can write into a connected Google Sheet.
  2. A completed run with delivered rows, credits debited, log and CSV file
    2 Radar → Runs: progress, log, credits debited and the CSV for every run.

What you get

Input: @glow***na · 20 reels

CheckResultDecision
Pillarsskincare routines 44% · product reviews 31% · lifestyle 25%fits
Partnerships2 skincare brands, none direct competitorsok
Transcripts1 flag: "clears acne in three days" (reel 4, 0:42)pass with a claims note

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Insight report 8–10 credits; transcripts 5 credits per 10 reels.

Plans and credits

Limits

  • Detection covers the sampled reels and posts, not the full history
  • Music-only reels return little text

Questions

Which languages do transcripts handle?

Auto-detected, or pin a language per run.

Related playbooks

Screen creator videos for brand safetySee which brands a creator has worked withCheck a creator's audience before you commitReel transcriptsAll playbooks