Industry guide · food and beverage brands
Influencer marketing for food and beverage brands
Food creators are local by nature and recipe-driven. The best programmes combine city-level discovery with seeding and a branded hashtag that collects every post. The relevant niches hold 40,080 creators with 1,000+ followers, 75% of them under 100K.
The creators, by niche
| Niche | Creators 1K+ | Under 100K | Top country | Female audience | |
|---|---|---|---|---|---|
| Food | 26,870 | 77% | United States 51% | 51% | Guide · Rates |
| Cooking | 7,822 | 67% | United States 40% | 52% | Guide · Rates |
| Baking | 5,388 | 73% | United States 47% | 57% | Guide · Rates |
Sizes: Nano 1K–10K · Micro 10K–100K · Mid 100K–500K · Macro 500K–1M · Mega 1M+. Aggregates from the Zaver index; country shares are of creators with a known location.
What decides results in food and beverage
- 1
Go city by city
Describe creators by city and cuisine; a restaurant or a regional launch does not need national reach.
- 2
Seeding converts
Product in hand is the whole pitch. Seed at volume with a logged outreach sheet.
- 3
A branded hashtag is the report
Schedule a daily crawl and the campaign log writes itself.
Playbooks to run
Questions
How do I find food creators in a specific city?
Type the city into the brief: "home cooks in Austin with 10k–80k followers who post reels". Discovery scores by location as well as niche.
How many creators are there for food and beverage brands?
40,080 Instagram creators with 1,000+ followers across food, cooking, baking in the Zaver index, 75% of them under 100K followers.