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Guide · Cooking · data as of Oct 2026

How to find cooking influencers

For brands and agencies that need a vetted cooking shortlist, not a list of big names.

Short answer

There are 7,822 cooking creators with 1,000+ followers in the Zaver index, and 67% of them are nano or micro (under 100K), so the practical shortlist is small accounts with proof of engagement. 40% of those with a known location are in the United States. The most common estimated price tier is standard (60% of vetted cooking creators). Describe the creator you want in plain English, let Zaver score the matches, then check audience, authenticity and a fair price before you reach out.

Cooking creators by the numbers

Instagram creators with 1,000+ followers whose primary niche is cooking, from the Zaver index. Aggregates only.

Nano1K–10K17.5%1,372
Micro10K–100K49.8%3,893
Mid100K–500K24.1%1,889
Macro500K–1M4.9%385
Mega1M+3.6%283

Where they are

  • United States · 40%
  • Brazil · 8%
  • United Kingdom · 5%
  • Türkiye · 4%
  • Italy · 4%

Top cities

  • New York, United States · 26

Audience. Average 52% women. Most common age skew 25-34 (94% of vetted creators).

Estimated price tier, all vetted cooking creators
Budget 3.9%Standard 59.5%Premium 34.6%Elite 2.0%

Full split by size and the method on the Cooking influencer rate guide.

Step by step

  1. 1

    Describe, do not filter

    From the home command bar or /discover, write the brief as a sentence: “cooking creators in New York with 20k–100k followers who post reels”. Add gender, verified or a budget if it matters.

  2. 2

    Read the scored shortlist

    Up to 50 creators with a fit score, followers, tier, matched niche and location tags and a brand-account flag. In cooking, expect most matches in the micro tier; that is where the engagement is.

  3. 3

    Check audience before you fall for a feed

    Insight report on the top ten: audience age, gender and country (the niche skews the United States; your buyer may not), authenticity, engagement against the tier benchmark, past brand deals.

  4. 4

    Price from the report

    The fair price range and CPM at the centre tell you what to offer and when a quote is high.

  5. 5

    Reach out with published contacts

    Enrich contacts for the keepers, or build the list directly with a database search filtered to cooking, your country and “has public email”.

Or ask it in ChatGPT or Claude

With Zaver connected, the whole job is one message. The assistant calls discover_creators, then get_creator_insights for the ones you pick.

find 20 cooking creators in New York with 20k–100k followers who post reels, check their audience and authenticity, and give me a fair price for one reel each

Not connected yet? Set it up in about a minute.

Questions

How many cooking influencers are there on Instagram?

7,822 with 1,000 or more followers in the Zaver index as of October 2026. The micro tier is the largest; 67% have under 100K followers.

Where are most cooking influencers based?

United States (40%), Brazil (8%), United Kingdom (5%) among creators with a known location. The top city is New York.

How much do cooking influencers charge?

Most vetted cooking creators fall in the standard price tier. The full split by size and the fair-price method are on the Cooking rate guide.

Who follows cooking influencers?

Audiences average 52% women and skew to 25-34 year-olds (94% of vetted creators). Check the split per creator before you commit; a niche average hides a lot.

What is the fastest way to find cooking influencers?

Type a brief like "cooking creators in New York with 20k–100k followers who post reels" into Zaver. You get up to 50 scored creators in 10 to 30 seconds for one credit, with audience and price one click away.

Go further

Cooking influencer ratesBrowse cooking creatorsTop 50 cooking creatorsPlaybook: describe to findPlaybook: check the audienceAll niches