Top Cooking Influencers in 2026
Zaver lists 7,021 vetted cooking influencers on Instagram, averaging 0.74% engagement with a median audience of 55,856 followers. The segment's biggest hubs are New York, London, Miami. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Cooking segment features a diverse group of 7,021 creators who engage audiences with culinary content. With an average engagement rate of 0.74%, these creators have a median follower count of 55,856, indicating a solid connection with their audience. The top cities where these creators are based include New York, London, and Miami, suggesting a global appeal and varied cultural influences in their content. This segment offers brands an opportunity to connect with food enthusiasts and home cooks alike, leveraging the creators' expertise and audience trust. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Burak Özdemir✓@cznburak | 51M | — | cooking | elite | View profile → |
| 2 |  SOMI✓@somsomi0309 | 18M | — | cooking | elite | View profile → |
| 3 |  Ana Maria Braga✓@anamariabragaoficial | 15M | — | cooking | premium | View profile → |
| 4 |  Jamie Oliver✓@jamieoliver | 11M | — | cooking | premium | View profile → |
| 5 |  Juliana Lima✓@chefjulima | 7.7M | — | cooking | elite | View profile → |
| 6 |  lázaro freitas✓@uailazaro | 7.3M | — | cooking | premium | View profile → |
| 7 |  Tastemade | Dinner, solved✓@tastemade | 6.4M | — | cooking | standard | View profile → |
| 8 |  Vikas Khanna✓@vikaskhannagroup | 6.3M | — | cooking | elite | View profile → |
| 9 |  Rodrigo Hilbert✓@rodrigohilbert | 5.5M | — | cooking | elite | View profile → |
| 10 |  Olivia Frances Culpo✓@oliviaculpo | 5.4M | — | cooking | premium | View profile → |
| 11 | 5.4M | — | cooking | premium | View profile → | |
| 12 |  Ina Garten✓@inagarten | 5.0M | — | cooking | elite | View profile → |
| 13 |  Hisham Baeshen - هشام باعشن✓@misho_baeshen | 5.0M | — | cooking | premium | View profile → |
| 14 |  NYT Cooking✓@nytcooking | 4.8M | — | cooking | elite | View profile → |
| 15 |  Ranveer Brar✓@ranveer.brar | 4.6M | — | cooking | elite | View profile → |
| 16 |  شيف صَّبا شمّعه 👩🏻🍳✓@saba.shamaa | 4.6M | — | cooking | premium | View profile → |
| 17 |  Bandit Chef ☠️✓@niska_officiel | 4.5M | — | cooking | elite | View profile → |
| 18 |  Ree Drummond - The Pioneer Woman✓@thepioneerwoman | 4.4M | — | cooking | standard | View profile → |
| 19 | 4.3M | — | cooking | standard | View profile → | |
| 20 |  Allrecipes✓@allrecipes | 4.2M | — | cooking | standard | View profile → |
| 21 |  ANDRES DE OLIVEIRA✓@andrescooking | 4.2M | — | cooking | elite | View profile → |
| 22 |  منال العالم Manal Alalem✓@manalalalem | 4.1M | — | cooking | elite | View profile → |
| 23 |  Kunal Kapur✓@chefkunal | 4.1M | — | cooking | elite | View profile → |
| 24 |  Nermin Öztürk✓@nerminozturk | 4.0M | — | cooking | premium | View profile → |
| 25 |  Edu Guedes✓@eduguedesoficial | 3.9M | — | cooking | premium | View profile → |
| 26 | 3.9M | — | cooking | premium | View profile → | |
| 27 |  Your Food Lab✓@yourfoodlab | 3.9M | — | cooking | premium | View profile → |
| 28 |  Antoni Porowski✓@antoni | 3.9M | — | cooking | premium | View profile → |
| 29 |  Derek Wolf✓@overthefirecooking | 3.7M | — | cooking | elite | View profile → |
| 30 |  Salvador Mazzocchi✓@salvalacocina | 3.6M | — | cooking | elite | View profile → |
| 31 |  CHEF ANDRÉZÃO✓@chefeandrezao | 3.5M | — | cooking | premium | View profile → |
| 32 | 3.5M | — | cooking | elite | View profile → | |
| 33 |  أم سارة✓@_om__sarah_ | 3.5M | — | cooking | premium | View profile → |
| 34 |  Tainá Lima✓@eithailima | 3.5M | — | cooking | premium | View profile → |
| 35 |  albert_cancook✓@albert_cancook | 3.5M | — | cooking | elite | View profile → |
| 36 |  Cyril Lignac✓@cyrillignac | 3.4M | — | cooking | elite | View profile → |
| 37 |  Daniel & Eunice✓@pov_husband | 3.4M | — | cooking | premium | View profile → |
| 38 |  Hilda Baci✓@hildabaci | 3.3M | — | cooking | elite | View profile → |
| 39 |  Antonino Cannavacciuolo✓@antoninochef | 3.3M | — | cooking | elite | View profile → |
| 40 |  Karim Saad✓@ice.karimcooks | 3.2M | — | cooking | elite | View profile → |
| 41 |  Natalia Penchas✓@nataliapenchas | 3.1M | — | cooking | elite | View profile → |
| 42 |  Tatan Arroyo✓@tatanarroyo | 3.1M | — | cooking | premium | View profile → |
| 43 |  Fernando Zor✓@fernando | 3.1M | — | cooking | standard | View profile → |
| 44 | 3.0M | — | cooking | premium | View profile → | |
| 45 |  Owen Han✓@owen.han | 3.0M | — | cooking | premium | View profile → |
| 46 |  Martha Stewart✓@marthastewart48 | 3.0M | — | cooking | elite | View profile → |
| 47 |  Paola Rey✓@paolareyactriz | 3.0M | — | cooking | premium | View profile → |
| 48 |  Bharat Wadhwa✓@bharatzkitchen | 2.9M | — | cooking | premium | View profile → |
| 49 |  Roberto ChefBosquet✓@chefbosquet | 2.8M | — | cooking | elite | View profile → |
| 50 |  Chefclub✓@chefclubtv | 2.8M | — | cooking | premium | View profile → |
Hiring cooking creators: what to look for
When hiring creators in the Cooking segment, brands should consider the creator's niche focus, audience demographics, and engagement metrics. It is essential to evaluate how the creator's content aligns with the brand's values and product offerings. Brands should also assess the creator's previous collaborations and the authenticity of their engagement with followers. Establishing clear communication regarding expectations and deliverables will help ensure a successful partnership.
Frequently asked questions
What is the typical pricing for creators in the Cooking segment?
Pricing can vary based on factors such as follower count and engagement rates, typically falling into established price tiers.
What is the average engagement rate for Cooking creators?
The average engagement rate for creators in the Cooking segment is 0.74%.
How many creators are in the Cooking segment?
There are 7,021 creators in the Cooking segment.