Top Cooking Influencers in 2026

The Cooking segment features a diverse group of 7,021 creators who engage audiences with culinary content. With an average engagement rate of 0.74%, these creators have a median follower count of 55,856, indicating a solid connection with their audience. The top cities where these creators are based include New York, London, and Miami, suggesting a global appeal and varied cultural influences in their content. This segment offers brands an opportunity to connect with food enthusiasts and home cooks alike, leveraging the creators' expertise and audience trust. Some content may require brand review.

Hiring cooking creators: what to look for

When hiring creators in the Cooking segment, brands should consider the creator's niche focus, audience demographics, and engagement metrics. It is essential to evaluate how the creator's content aligns with the brand's values and product offerings. Brands should also assess the creator's previous collaborations and the authenticity of their engagement with followers. Establishing clear communication regarding expectations and deliverables will help ensure a successful partnership.

Frequently asked questions