Playbook · Intelligence · 20 min
Find the UGC creators already using your brand
Brands with organic love who want to turn it into content and ambassadors before paying strangers.
The warmest creators are the ones already posting about you. Zaver finds them from three directions. Find UGC creators lists everyone tagging your brand, ranked by mention count, with followers, tier and last mention, and Get insights and Get contacts on each card. Engagers export on your own last ten posts finds the creators liking and commenting without tagging. A hashtag crawl on your branded hashtag catches posts that use the tag but not the handle. Merge the three, vet the top names, enrich contacts, and make an offer that references their actual post.
You need
- Your brand tracked in Radar (Growth or Scale)
- Your branded hashtag, if you have one
- URLs of your last ten posts
Step by step in Zaver
- 1
Open Find UGC creators
Radar → Find UGC creators. Creators are ranked by how often they tagged you, with followers, tier and last mention. Get insights and Get contacts sit on every card.
- 2
Add the engagers
Tools → Engagers export on your own last ten post URLs, enrichment on, minimum followers 2,000. People who comment on three of your posts care.
- 3
Add the hashtag posters
Tools → Hashtag crawl on your branded hashtag, last 90 days. The author column is a creator list.
- 4
Merge and rank
One sheet, one row per creator, with columns for tagged, engaged, hashtag. Anyone in two columns goes to the top.
- 5
Vet the top twenty
Get insights: audience, authenticity, engagement vs tier, fair price.
- 6
Enrich and offer
Get contacts on the keepers. Write to them about the specific post; the reply rate is nothing like cold outreach.
Or ask it in ChatGPT or Claude
With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_ugc_creators behind the scenes.
who has tagged our brand in the last 90 days, who commented on our last 10 posts, and who posted under #<ourhashtag>? merge into one list ranked by overlap and enrich the top 20The assistant chains get_ugc_creators, run_data_tool (engagers, hashtag crawl) and enrich_creator_contacts.
Not connected yet? Set it up in about a minute.
Where it is in Google Sheets
The menu path, step by step. Labels match the Zaver.one add-on.
1 Radar → Find UGC creators: creators ranked by how often they tag your brand, with Get insights and Get contacts on each. 
2 Radar → Tools: every tool runs once or on a schedule, and can write into a connected Google Sheet. 
3 Radar → Runs: progress, log, credits debited and the CSV for every run.
What you get
Input: your brand · 90 days · three sources merged
| Creator | Tagged | Engaged | Hashtag | Followers | Fit |
|---|---|---|---|---|---|
| @sk***by.m | 6× | 4 posts | 2 | 9.0K | top |
| @bea***lou | 4× | 1 | 22K | strong | |
| @glow***na | 3 posts | 61K | warm, not yet posting |
Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.
Cost
Find UGC creators is free to read on Growth and Scale. Engagers 20 credits per 1,000, hashtag crawl 15 per 1,000 posts, insights 8–10 per creator, enrichment 1 per profile.
Limits
- Tagged posts are reliable; untagged mentions need social listening
- Public posts only
Questions
What if nobody tags us yet?
Start with engagers on your own posts and a listener on your brand name. The first ten UGC creators usually come from the comment section.
Do these creators expect payment?
Many accept product or a small fee because they already use it; the fair price from the insight report is still your anchor for larger accounts.
Related playbooks
Turn tagged posts into an ambassador programmeSee who engages with a competitor's postsRun gifting and seeding at 100 creators from one sheetFind UGC creatorsAll playbooks