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Playbook · Reporting · 5 min

Track a branded hashtag campaign automatically

Campaign teams who would rather have the report arrive than make it.

Short answer

Create a hashtag crawl for the campaign hashtag with a date window that starts on launch day, then schedule it daily. Each run fetches only posts that are new since the last one and appends them to the CSV, with platform, URL, author, caption, views, likes, comments and posted date. Add a connected Google Sheet and the log writes itself there every morning. Scheduling is free on Growth and Scale; the crawl is 15 credits per 1,000 posts.

You need

  • The campaign hashtag
  • Launch date
  • Optionally a connected Google Sheet

Step by step in Zaver

  1. 1

    Set up the crawl

    Tools → Hashtag crawl → hashtag, Instagram and YouTube, date window from launch day, max posts per run.

  2. 2

    Schedule it

    Tools → Schedule → daily at a time, notification email, and a connected sheet if you want it in Sheets.

  3. 3

    Let it run

    Re-runs de-duplicate against earlier runs, so you only ever get new posts. The Runs page shows progress, logs and files.

  4. 4

    Report from the sheet

    Pivot by author for creator-level results, sum views and likes for the campaign total, and filter by date for the weekly update.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls run_data_tool behind the scenes.

schedule a daily crawl of #<campaign> on Instagram and YouTube from 1 November and write it to my campaign sheet

get_run shows each run's status, units used and files.

Not connected yet? Set it up in about a minute.

In Google Sheets

Connect the sheet once under Google Sheets in Radar; the scheduled run writes new rows to the tab you choose.

What you get

Input: #<campaign> · daily · from 1 Nov

DateAuthorPlatformViewsLikesComments
3 Nov@sun***skinInstagram48K3.9K212
3 Nov@glow***naInstagram112K9.8K640
4 Nov<channel>YouTube21K1.1K88

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Hashtag crawl: 15 credits per 1,000 posts. Scheduling is free on Growth and Scale.

Plans and credits

Limits

  • Instagram and YouTube; TikTok hashtag videos are a separate tool
  • Runs stop when you pause the workflow or credits run out

Questions

Can I track a campaign hashtag over a month?

Yes. Schedule the crawl daily; each run adds only new posts.

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