Playbook · Vet creators · 2 min
Spot fake followers before you pay a creator
Anyone who has been burned by a big follower count and a dead comment section.
The insight report scores audience authenticity from engagement quality, growth pattern and audience makeup, and shows engagement against the benchmark for the creator's follower tier. A high follower count with engagement well below the tier benchmark, or an authenticity score under 80, means look closer. Branded versus organic engagement shows whether sponsored content still performs or only the organic posts do.
You need
- The handle you are about to pay
Step by step in Zaver
- 1
Run the insight report
/insights → handle. Wait 20 to 60 seconds.
- 2
Read authenticity and health
Authenticity 80 and above is high; 60 to 79 moderate; below 60 needs review. Health combines activity, consistency and audience quality.
- 3
Compare engagement to the tier
A 2% engagement rate is fine for a mega account and a warning sign for a nano account. The report shows the tier benchmark next to the creator's number.
- 4
Check branded vs organic
If branded posts collapse relative to organic ones, the audience is not buying the sponsorships even if the followers are real.
Or ask it in ChatGPT or Claude
With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_creator_insights behind the scenes.
are @fitw****ya's followers real? give me authenticity, health, engagement vs the tier benchmark and branded vs organic engagementNot connected yet? Set it up in about a minute.
What you get
Input: @fitw****ya
| Signal | Value | Benchmark | Verdict |
|---|---|---|---|
| Authenticity | 0.95 | ≥ 0.80 high | high |
| Engagement rate | 6.2% | 3.1% for tier | strong |
| Branded vs organic | 0.9× | ≥ 0.7× healthy | sponsorships land |
| Health | 87 / 100 | active, consistent |
Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.
Cost
Part of the insight report: 10 credits on Starter, 8 on Growth and Scale. Free to re-read for 7 days.
Limits
- Scores are estimates from public signals
Questions
Is a free fake-follower check available?
Yes. The free fake follower checker on this site gives an authenticity band for any public Instagram account; the full report adds the audience, engagement benchmark and price.
Related playbooks
Check a creator's audience before you commitWork out what to pay an influencerFree fake follower checkerAll playbooks