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Playbook · Find creators · 5 min

Find nano and micro influencers for product seeding

DTC brands and agencies running gifting or seeding programmes at volume.

Short answer

Seeding needs many small, real, reachable creators. Filter the creator index by niche, country, a follower range of 1k to 50k and price tier budget, with has public email on and brand accounts excluded, and sort by authenticity. Each row carries the precomputed price tier and authenticity score, so the list is screened before you ship a single product.

You need

  • Niche and country
  • Your seeding budget per creator, to pick a price tier

Step by step in Zaver

  1. 1

    Filter small and real

    Database search: niche, country, followers 1,000 to 50,000, price tier budget or standard, exclude brand accounts, has public email.

  2. 2

    Sort by authenticity

    Every indexed creator has an authenticity score. Drop anything below your threshold before it reaches the list.

  3. 3

    Check a sample

    Run insight reports on ten names across the list. If the audience and engagement hold up, trust the rest; if not, tighten the filters.

  4. 4

    Export and seed

    Export the list with emails, or push it to Google Sheets and run outreach from there.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls search_creator_database behind the scenes.

search the creator database: niche skincare, country US, 1k–50k followers, price tier budget, has email, exclude brand accounts, sort by authenticity

Not connected yet? Set it up in about a minute.

What you get

Input: skincare · US · 1k–50k · budget tier · has email · no brand accounts

CreatorFollowersTierAuthenticityEmail
@der***nyc48KBudget0.97published ✓
@sk***by.m9KBudget0.96published ✓
@bea***lou22KBudget0.94published ✓

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Charged per row returned on your plan, up to 50 rows per call.

Plans and credits

Limits

  • Instagram only
  • Price tier and authenticity are precomputed for indexed creators; run an insight report for live numbers

Questions

What does the budget price tier mean?

An estimated sponsored-post price band from size, engagement signals and niche. Budget is the lowest band; elite the highest.

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