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Playbook · Find creators · 20 min

Find creators your competitor's audience already follows

Challenger brands who want the creators a category leader's buyers already trust.

Short answer

Run an engagers export on the competitor's last five to ten posts with enrichment on and a minimum follower count, so only creators remain. Then run insight reports on the top names: if their audience matches your buyer and their authenticity holds, they are warm to the category and new to you. Pair it with a lookalike run from the two or three best to widen the net. The rival did the audience research; you are reading it.

You need

  • 5–10 recent post URLs from the competitor
  • A follower minimum to separate creators from fans

Step by step in Zaver

  1. 1

    Export the engagers

    Tools → Engagers export → paste the post URLs, likes and comments, enrichment on, minimum followers 5,000.

  2. 2

    Keep creators, drop fans

    Sort by followers and category. Business and creator accounts with a bio and a category are the ones to keep.

  3. 3

    Check audience fit

    Insight reports on the top 15: audience age, gender and country against your buyer; authenticity; engagement vs tier.

  4. 4

    Widen with lookalikes

    Lookalike profiles from the two best, one hop, same follower range.

  5. 5

    Enrich and reach out

    Get contacts, then write with a reason: you noticed their take on the category.

Or ask it in ChatGPT or Claude

With Zaver connected as an MCP server, the whole job is one message. Your assistant calls run_data_tool behind the scenes.

export everyone who commented on these 8 posts by @rival***one with at least 5k followers, enrich them, then run insight reports on the 15 largest

Not connected yet? Set it up in about a minute.

Where it is in Google Sheets

The menu path, step by step. Labels match the Zaver.one add-on.

  1. Radar Tools page: each tool with Schedule and Run buttons
    1 Radar → Tools: every tool runs once or on a schedule, and can write into a connected Google Sheet.
  2. A completed run with delivered rows, credits debited, log and CSV file
    2 Radar → Runs: progress, log, credits debited and the CSV for every run.

What you get

Input: 8 competitor posts · comments + likes · enrich · min 5k

CreatorDidPostsFollowersAudience fitFair price
@der***nyccommented448K71% women 25–34 · 64% US$600–800
@bea***loucommented322K66% women 18–24 · 58% US$250–350
@mov***lyliked241K52% men · 40% USweak fit

Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.

Cost

Engagers 20 credits per 1,000 plus enrichment per profile; insights 8–10 per creator; lookalikes 25 per 1,000.

Plans and credits

Limits

  • Public posts only
  • Comments and likes as Instagram exposes them

Questions

Is this allowed?

The posts, likes and comments are public, and enrichment returns only contacts a creator publishes. Nothing private is read.

Related playbooks

See who engages with a competitor's postsFind more creators like your best performersCheck a creator's audience before you commitEngagers exportAll playbooks