Playbook · Find creators · 3 min
Research hashtags before a campaign
Social teams choosing campaign hashtags; researchers mapping a niche.
Enter up to 20 hashtags. Zaver reads each tag's post count and trending flag, samples the top-posts grid and computes format mix, average and median likes, comments and reel views, the creators who appear most and the hashtags that co-occur in ranking captions. You get a size band from micro to saturated for each, so you pick tags big enough to matter and small enough to rank in. It costs a quarter of a credit per hashtag.
You need
- A list of candidate hashtags, any script or language
Step by step in Zaver
- 1
Enter the tags
Tools → Hashtag insights. Up to 20 per request, in any script Instagram accepts.
- 2
Read the size band
Micro tags are easy to rank in but small; saturated tags are crowded. Aim for a mix, and watch the trending flag.
- 3
Check the format mix
If 80% of the ranking posts are reels, a carousel campaign will struggle there. Average and median likes tell you what "good" looks like on the tag.
- 4
Take the related tags
Related hashtags come from the captions of posts that actually rank, not a dictionary. Add the ones that fit and run the crawl to find the creators.
Or ask it in ChatGPT or Claude
With Zaver connected as an MCP server, the whole job is one message. Your assistant calls get_hashtag_info behind the scenes.
compare #cleanbeauty #skincareroutine #glassskin: size, trending, format mix, average likes and related hashtagsNot connected yet? Set it up in about a minute.
What you get
Input: #cleanbeauty · #skincareroutine · #glassskin
| Hashtag | Posts | Band | Reels | Median likes | Related |
|---|---|---|---|---|---|
| #cleanbeauty | 3.1M | large | 72% | 1,840 | #nontoxicbeauty, #greenbeauty |
| #skincareroutine | 12M | saturated | 81% | 2,310 | #skincaretips, #glowup |
| #glassskin | 940K | mid | 77% | 3,050 | #koreanskincare, #dewyskin |
Illustrative sample. Handles are masked; numbers show the shape of a real result, not a specific account.
Limits
- 20 hashtags per request
Questions
Does it work for non-English hashtags?
Yes, any script Instagram accepts, including Devanagari and Arabic.
Related playbooks
Find creators posting under a hashtagTrack a branded hashtag campaign automaticallyHashtag crawlAll playbooks