Free tool
Instagram engagement rate calculator
Type in followers, likes and comments — get the engagement rate plus a verdict against real niche averages computed from 1M+ vetted creators.
Average engagement rate by niche
| Niche | Avg. engagement rate | Vetted creators | |
|---|---|---|---|
| Music | 6.60% | 124,111 | Full benchmark → |
| Fashion | 0.91% | 90,196 | Full benchmark → |
| Entertainment | 2.64% | 61,892 | Full benchmark → |
| Sports | 43.28% | 42,421 | Full benchmark → |
| Photography | 4.32% | 40,905 | Full benchmark → |
| Art | 3.36% | 40,491 | Full benchmark → |
| Fitness | 0.90% | 39,215 | Full benchmark → |
| Entrepreneurship | 2.55% | 33,753 | Full benchmark → |
| Travel | 1.63% | 32,187 | Full benchmark → |
| Food | 10.29% | 24,300 | Full benchmark → |
| Spirituality | 7.94% | 22,290 | Full benchmark → |
| Haircare | 1.33% | 19,613 | Full benchmark → |
| Football | — | 19,578 | Full benchmark → |
| Makeup | 3.17% | 18,457 | Full benchmark → |
| Self-improvement | 5.48% | 16,119 | Full benchmark → |
Frequently asked questions
How is engagement rate calculated?
The standard formula: (average likes + average comments) ÷ followers × 100. Averages over the last 10–20 posts give a fair read.
What is a good engagement rate on Instagram?
It depends on the niche and follower tier — small accounts naturally run higher. That’s why this calculator compares against real per-niche averages instead of one global number.
Why compare against a niche average?
A 2% rate can be excellent in one niche and weak in another. Zaver computes averages from over a million vetted creators per segment, so the verdict is grounded.
Can I get the exact engagement rate for a specific creator?
Yes — every creator profile on Zaver shows the measured engagement rate with a niche verdict, free during the trial.