Benchmark · live data
Makeup influencer engagement rate benchmark (2026)
18,457creators
3.17%avg engagement
34Kmedian followers
Los Angeles · New York · Miamitop cities
What counts as good in Makeup?
3.17%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 4.76% | 1.5× the niche average or better |
| Good | 3.17% – 4.76% | at or above the niche average |
| Average | 1.59% – 3.17% | within half of the average |
| Low | below 1.59% | investigate authenticity and content fit |
Every Makeup creator profile on Zaver shows this verdict automatically — browse 18,457 vetted Makeup creators →
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Frequently asked questions
What is a good engagement rate for Makeup influencers?
The average across 18,457 vetted Makeup creators is 3.17%. At or above that is good; 4.76%+ is excellent; below 1.59% is weak for the niche.
How is this benchmark calculated?
Live from 18,457 Makeup creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.