Top Makeup Influencers in 2026

The Makeup segment comprises a diverse group of 18,457 creators, showcasing a vibrant community focused on beauty and cosmetics. These creators have an average engagement rate of 3.17%, indicating a strong connection with their audience. The median follower count in this segment is 34,132, suggesting that many creators have a substantial reach. The top cities for these creators include Los Angeles, New York, and Miami, highlighting key urban centers where beauty trends often originate. Some content may require brand review.

Hiring makeup creators: what to look for

When hiring creators in the Makeup segment, brands should prioritize engagement metrics, as a higher engagement rate often correlates with a more invested audience. It's also essential to consider the creator's aesthetic and how it aligns with the brand's image. Additionally, brands should evaluate the creator’s audience demographics to ensure alignment with their target market. Collaborations should be approached with clear expectations regarding deliverables and timelines.

Frequently asked questions