Top Makeup Influencers in 2026
Zaver lists 18,457 vetted makeup influencers on Instagram, averaging 3.17% engagement with a median audience of 34,132 followers. The segment's biggest hubs are Los Angeles, New York, Miami. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Makeup segment comprises a diverse group of 18,457 creators, showcasing a vibrant community focused on beauty and cosmetics. These creators have an average engagement rate of 3.17%, indicating a strong connection with their audience. The median follower count in this segment is 34,132, suggesting that many creators have a substantial reach. The top cities for these creators include Los Angeles, New York, and Miami, highlighting key urban centers where beauty trends often originate. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Katrina Kaif✓@katrinakaif | 79M | — | makeup | elite | View profile → |
| 2 |  HUDA BEAUTY✓@hudabeauty | 56M | — | makeup | elite | View profile → |
| 3 |  Paris Hilton✓@parishilton | 26M | — | makeup | elite | View profile → |
| 4 |  Kylie Cosmetics✓@kyliecosmetics | 24M | — | makeup | premium | View profile → |
| 5 |  M·A·C Cosmetics✓@maccosmetics | 23M | — | makeup | premium | View profile → |
| 6 |  domelipa✓@domelipa | 23M | — | makeup | elite | View profile → |
| 7 |  Mari Maria✓@marimaria | 21M | — | makeup | premium | View profile → |
| 8 |  Bretman Rock✓@bretmanrock | 19M | — | makeup | elite | View profile → |
| 9 |  James Charles✓@jamescharles | 19M | — | makeup | elite | View profile → |
| 10 |  BIANCA BOCA ROSA ⭐️👄✓@bianca | 19M | — | makeup | elite | View profile → |
| 11 |  NikkieTutorials✓@nikkietutorials | 19M | — | makeup | elite | View profile → |
| 12 |  Anastasia Beverly Hills✓@anastasiabeverlyhills | 18M | — | makeup | elite | View profile → |
| 13 |  Narin’s Beauty✓@narins_beauty | 17M | — | makeup | elite | View profile → |
| 14 |  Balqees✓@balqeesfathi | 15M | — | makeup | elite | View profile → |
| 15 |  Meicy Villia 🦋✓@vilmei | 14M | — | makeup | elite | View profile → |
| 16 |  NYX Professional Makeup✓@nyxcosmetics | 14M | — | makeup | premium | View profile → |
| 17 |  Gaby Espino✓@gabyespino | 14M | — | makeup | standard | View profile → |
| 18 |  MAKEUP BY MARIO✓@makeupbymario | 14M | — | makeup | elite | View profile → |
| 19 |  FENTY BEAUTY BY RIHANNA✓@fentybeauty | 13M | — | makeup | elite | View profile → |
| 20 |  Jeffree Star✓@jeffreestar | 13M | — | makeup | premium | View profile → |
| 21 |  Anjali Arora✓@anjimaxuofficially | 13M | — | makeup | premium | View profile → |
| 22 |  YSL Beauty Official✓@yslbeauty | 13M | — | makeup | elite | View profile → |
| 23 |  Maybelline New York✓@maybelline | 13M | — | makeup | elite | View profile → |
| 24 |  Goar Avetisyan✓@goar_avetisyan | 12M | — | makeup | elite | View profile → |
| 25 |  L'Oréal Paris Official✓@lorealparis | 12M | — | makeup | premium | View profile → |
| 26 |  Too Faced Cosmetics✓@toofaced | 12M | — | makeup | premium | View profile → |
| 27 |  Himanshi Khurana 👑✓@iamhimanshikhurana | 12M | — | makeup | premium | View profile → |
| 28 |  ariel rebecca✓@babyariel | 11M | — | makeup | elite | View profile → |
| 29 |  فرح الهادي✓@farah_alhady | 11M | — | makeup | elite | View profile → |
| 30 |  Pilar Rubio✓@pilarrubio | 11M | — | makeup | elite | View profile → |
| 31 |  WAKE UP AND MAKEUP✓@wakeupandmakeup | 11M | — | makeup | elite | View profile → |
| 32 |  Elnaz Golrokh✓@elnaz_golrokh | 10M | — | makeup | elite | View profile → |
| 33 |  Jessica Cediel✓@jessicacedielnet | 9.9M | — | makeup | premium | View profile → |
| 34 |  Tarte Cosmetics✓@tartecosmetics | 9.9M | — | makeup | elite | View profile → |
| 35 |  Urban Decay Cosmetics✓@urbandecaycosmetics | 9.8M | — | makeup | premium | View profile → |
| 36 |  NARS Cosmetics✓@narsissist | 9.7M | — | makeup | elite | View profile → |
| 37 |  Benefit Cosmetics US✓@benefitcosmetics | 9.5M | — | makeup | premium | View profile → |
| 38 |  ColourPop Cosmetics✓@colourpopcosmetics | 9.4M | — | makeup | standard | View profile → |
| 39 |  Kat Von D✓@thekatvond | 9.4M | — | makeup | premium | View profile → |
| 40 |  Morphe✓@morphebrushes | 9.4M | — | makeup | elite | View profile → |
| 41 |  Nadin Nadine✓@nadin_serovski | 9.1M | — | makeup | elite | View profile → |
| 42 |  Duda Reis✓@dudareisb | 9.0M | — | makeup | elite | View profile → |
| 43 |  SG✓@suicidegirls | 8.8M | — | makeup | premium | View profile → |
| 44 |  Rare Beauty by Selena Gomez✓@rarebeauty | 8.6M | — | makeup | elite | View profile → |
| 45 |  Lorena Queiroz✓@lorenaqueiroz | 8.5M | — | makeup | elite | View profile → |
| 46 |  Jayda Cheaves✓@jaydacheaves | 8.5M | — | makeup | elite | View profile → |
| 47 |  PONY 포니✓@ponysmakeup | 8.4M | — | makeup | elite | View profile → |
| 48 |  SANA SULTAN 👑 🔱 한류 스타🧿✨✓@sanakhan00 | 8.3M | — | makeup | elite | View profile → |
| 49 |  Ulta Beauty✓@ultabeauty | 7.6M | — | makeup | elite | View profile → |
| 50 |  Noey Chotika✓@noeychotika | 7.6M | — | makeup | elite | View profile → |
Hiring makeup creators: what to look for
When hiring creators in the Makeup segment, brands should prioritize engagement metrics, as a higher engagement rate often correlates with a more invested audience. It's also essential to consider the creator's aesthetic and how it aligns with the brand's image. Additionally, brands should evaluate the creator’s audience demographics to ensure alignment with their target market. Collaborations should be approached with clear expectations regarding deliverables and timelines.
Frequently asked questions
What is the typical pricing for creators in the Makeup segment?
Pricing can vary widely, but creators typically fall into several tiers based on their follower count and engagement rates.
What is the average engagement rate in the Makeup segment?
The average engagement rate for creators in this segment is 3.17%.
How many creators are in the Makeup segment?
There are 18,457 creators in the Makeup segment.