Makeup Influencer Marketing in 2026
Makeup is one of Zaver's tracked Instagram niches, with 18,457 vetted creators averaging 3.17% engagement and a median audience of 34,132 followers. This hub links the segment's top creators, full listing, Top 50 ranking, engagement benchmark and country-level breakdowns.
The Makeup segment comprises a diverse group of 18,457 creators, showcasing a vibrant community focused on beauty and cosmetics. These creators have an average engagement rate of 3.17%, indicating a strong connection with their audience. The median follower count in this segment is 34,132, suggesting that many creators have a substantial reach. The top cities for these creators include Los Angeles, New York, and Miami, highlighting key urban centers where beauty trends often originate. Some content may require brand review.
Similar creators
Browse all 18,457 Makeup creators → See the Top 50 ranking →
Makeup influencers by country
Hiring makeup creators: what to look for
When hiring creators in the Makeup segment, brands should prioritize engagement metrics, as a higher engagement rate often correlates with a more invested audience. It's also essential to consider the creator's aesthetic and how it aligns with the brand's image. Additionally, brands should evaluate the creator’s audience demographics to ensure alignment with their target market. Collaborations should be approached with clear expectations regarding deliverables and timelines.
Frequently asked questions
What is the typical pricing for creators in the Makeup segment?
Pricing can vary widely, but creators typically fall into several tiers based on their follower count and engagement rates.
What is the average engagement rate in the Makeup segment?
The average engagement rate for creators in this segment is 3.17%.
How many creators are in the Makeup segment?
There are 18,457 creators in the Makeup segment.