Top Makeup in Türkiye Influencers in 2026
Zaver lists 327 vetted makeup in türkiye influencers on Instagram with a median audience of 45,116 followers. The segment's biggest hubs are Istanbul, Ankara, Adana. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Türkiye Makeup segment consists of 327 creators who specialize in makeup content. This segment showcases a diverse range of talent, with a median follower count of 45,116, indicating a solid audience base for engagement. The top cities where these creators are located include Istanbul, Ankara, and Adana, reflecting the urban centers where makeup trends often emerge and evolve. While the average engagement rate for this segment is not specified, it is essential for marketers to consider the potential reach and influence of these creators when planning campaigns. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Selin✓@selincigerci | 3.9M | — | makeup | premium | View profile → |
| 2 |  Leyla Tonya✓@leylatonya | 1.2M | — | makeup | elite | View profile → |
| 3 |  Hande Gulsen Yontunc✓@handegulsen | 1.2M | — | makeup | premium | View profile → |
| 4 | 1.1M | — | makeup | standard | View profile → | |
| 5 |  EVE Güzellik ve Bakımın Adresi✓@eveshoptr | 989K | — | makeup | standard | View profile → |
| 6 |  GÜLHAN TOPAL RİZE ÇARŞI AVM✓@gulhantopal__ | 967K | — | makeup | standard | View profile → |
| 7 |  Hamiyet Akpınar®✓@hamiyetakpinar | 956K | — | makeup | premium | View profile → |
| 8 | 954K | — | makeup | premium | View profile → | |
| 9 |  Selen Karabulut Kuyu✓@selen_karabulut | 922K | — | makeup | premium | View profile → |
| 10 |  Flormar Türkiye✓@flormarturkiye | 857K | — | makeup | standard | View profile → |
| 11 | 793K | — | makeup | standard | View profile → | |
| 12 | 781K | — | makeup | premium | View profile → | |
| 13 | 769K | — | makeup | premium | View profile → | |
| 14 |  Hazal Pelin Gençalioğlu✓@hzlaydnn | 684K | — | makeup | premium | View profile → |
| 15 | 669K | — | makeup | premium | View profile → | |
| 16 |  Semra Güzel Tümer✓@semraguzel | 597K | — | makeup | standard | View profile → |
| 17 |  Ayse Yıldırım✓@hairmakeupayse | 582K | — | makeup | premium | View profile → |
| 18 | 516K | — | makeup | standard | View profile → | |
| 19 |  Arya Bektaş✓@aryabektas | 493K | — | makeup | standard | View profile → |
| 20 | 483K | — | makeup | budget | View profile → | |
| 21 | 471K | — | makeup | premium | View profile → | |
| 22 |  Melis Ilkkilic✓@melisilkkilic | 466K | — | makeup | premium | View profile → |
| 23 |  Alper Kabadayı✓@alperkabadayi | 460K | — | makeup | premium | View profile → |
| 24 |  Fatih Şahin✓@fatihsahinmakeup | 446K | — | makeup | premium | View profile → |
| 25 | 431K | — | makeup | standard | View profile → | |
| 26 | 427K | — | makeup | standard | View profile → | |
| 27 | 422K | — | makeup | standard | View profile → | |
| 28 | 413K | — | makeup | standard | View profile → | |
| 29 | 407K | — | makeup | standard | View profile → | |
| 30 |  Simel Kuafor Hair & Makeup✓@simel_kuafor | 400K | — | makeup | premium | View profile → |
| 31 | 394K | — | makeup | standard | View profile → | |
| 32 |  Miraç Kanbur✓@mirackanbur | 381K | — | makeup | premium | View profile → |
| 33 |  Sona Horenyan✓@sonyahorenyan | 374K | — | makeup | standard | View profile → |
| 34 |  Ece Dinç✓@ecedincb | 369K | — | makeup | premium | View profile → |
| 35 |  Melis Deniz✓@seaofmelis | 362K | — | makeup | standard | View profile → |
| 36 |  Gülcan Öksüz✓@gulcanoksuz | 346K | — | makeup | premium | View profile → |
| 37 |  NYX Professional Makeup Türkiye✓@nyxcosmetics_turkiye | 343K | — | makeup | premium | View profile → |
| 38 |  ALEV KARSLI KIRARSLAN✓@alevkarsli | 330K | — | makeup | standard | View profile → |
| 39 | 324K | — | makeup | standard | View profile → | |
| 40 |  Benefit Cosmetics Türkiye✓@benefitturkiye | 312K | — | makeup | standard | View profile → |
| 41 |  Figen Academy✓@figenacademy | 302K | — | makeup | premium | View profile → |
| 42 |  🅝🅤🅡🅒🅐🅝 🅓🅞🅖🅐🅝🅛🅐🅡✓@nurcandoganlarr | 293K | — | makeup | standard | View profile → |
| 43 |  Çisem✓@cisemcakir | 292K | — | makeup | standard | View profile → |
| 44 |  Mehmet Uygar Aksu / MUA✓@mehmetuygaraksuu | 292K | — | makeup | standard | View profile → |
| 45 | 267K | — | makeup | standard | View profile → | |
| 46 |  Gabrini Cosmetic✓@gabrini | 258K | — | makeup | standard | View profile → |
| 47 | 246K | — | makeup | standard | View profile → | |
| 48 | 236K | — | makeup | premium | View profile → | |
| 49 |  Batçı Cosmetic✓@batcicosmetictr | 230K | — | makeup | standard | View profile → |
| 50 |  Özlem Parlu✓@ozlemparluu | 228K | — | makeup | standard | View profile → |
Hiring makeup in türkiye creators: what to look for
When hiring creators in the Türkiye Makeup segment, brands should assess the creator's alignment with their brand values and target audience. It is important to review the creator's previous content to ensure it resonates with the brand's image. Additionally, brands should consider the creator's engagement metrics and audience demographics, as these factors can significantly impact campaign effectiveness. Establishing clear communication regarding expectations and deliverables is also crucial for a successful partnership.
Frequently asked questions
What is the typical pricing for creators in the Türkiye Makeup segment?
Pricing can vary based on the creator's reach and engagement, typically falling into tiers based on follower count and content type.
What is the average engagement rate in this segment?
The average engagement rate for creators in the Türkiye Makeup segment is not specified.
What are the top cities for creators in this segment?
The top cities for creators in the Türkiye Makeup segment are Istanbul, Ankara, and Adana.