Top Makeup in Brazil Influencers in 2026
Zaver lists 1,225 vetted makeup in brazil influencers on Instagram with a median audience of 46,962 followers. The segment's biggest hubs are São Paulo, Belo Horizonte, Rio de Janeiro. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil Makeup segment features a diverse group of 1,225 creators who engage audiences with beauty and makeup content. This segment boasts a median follower count of 46,962, indicating a substantial reach among creators. The top cities contributing to this segment include São Paulo, Belo Horizonte, and Rio de Janeiro, reflecting a vibrant community of makeup enthusiasts across Brazil. While specific average engagement rates are not provided, brands should consider the potential for interaction within this active niche. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Mari Maria✓@marimaria | 21M | — | makeup | premium | View profile → |
| 2 |  BIANCA BOCA ROSA ⭐️👄✓@bianca | 19M | — | makeup | elite | View profile → |
| 3 |  Duda Reis✓@dudareisb | 9.0M | — | makeup | elite | View profile → |
| 4 |  Lorena Queiroz✓@lorenaqueiroz | 8.5M | — | makeup | elite | View profile → |
| 5 |  Camila Pudim 🍮💜✓@camilapudim | 7.6M | — | makeup | elite | View profile → |
| 6 | 5.0M | — | makeup | elite | View profile → | |
| 7 |  Milena Esquierdo✓@miih | 4.8M | — | makeup | premium | View profile → |
| 8 |  Letícia Gomes✓@leticiafgomes | 4.5M | — | makeup | elite | View profile → |
| 9 |  Avon Brasil 💄✓@avonbrasil | 4.5M | — | makeup | elite | View profile → |
| 10 |  Rafael Santos✓@rafaelsantos.z | 4.5M | — | makeup | premium | View profile → |
| 11 |  Theulyn Reis✓@theulynreis | 4.4M | — | makeup | elite | View profile → |
| 12 |  Ivy Moraes✓@ivymoraes | 4.2M | — | makeup | premium | View profile → |
| 13 |  MARIANA SAAD✓@marisaad | 3.9M | — | makeup | premium | View profile → |
| 14 |  Ruby Rose Brasil✓@rubyrosebrasil | 3.9M | — | makeup | elite | View profile → |
| 15 |  Bruna Bonaldi Tavares - A Bruna de BT 💙✓@brunatavares | 3.8M | — | makeup | premium | View profile → |
| 16 |  NinaSecrets✓@niinasecrets | 3.8M | — | makeup | premium | View profile → |
| 17 |  Alice Salazar✓@alicesalazar | 3.7M | — | makeup | premium | View profile → |
| 18 |  Vult✓@vult | 3.6M | — | makeup | premium | View profile → |
| 19 |  Sephora Brasil✓@sephorabrasil | 3.2M | — | makeup | elite | View profile → |
| 20 |  Quem Disse, Berenice?✓@quemdisseberenice | 3.1M | — | makeup | elite | View profile → |
| 21 |  Debora Denecke✓@deboradenecke | 3.0M | — | makeup | premium | View profile → |
| 22 |  Dailus✓@dailus | 3.0M | — | makeup | standard | View profile → |
| 23 |  Lua Andrade✓@lua_andrad | 2.9M | — | makeup | premium | View profile → |
| 24 |  K I M C A R V A L H O✓@kimrosacuca | 2.9M | — | makeup | premium | View profile → |
| 25 |  KAROL RESENDE✓@karolresendee | 2.6M | — | makeup | premium | View profile → |
| 26 |  Mary Kay Brasil✓@marykaybrasil | 2.4M | — | makeup | premium | View profile → |
| 27 |  Maybelline NY Brasil✓@maybellinenybrasil | 2.3M | — | makeup | elite | View profile → |
| 28 |  KikoMilanoBrasil✓@kikomilanobr | 2.3M | — | makeup | premium | View profile → |
| 29 |  Época Cosméticos✓@epocacosmeticos | 2.3M | — | makeup | premium | View profile → |
| 30 |  Bruna Tavares - maquiagem e produtos de beleza✓@linhabrunatavares | 2.3M | — | makeup | elite | View profile → |
| 31 |  REBECA SOUZA✓@arq.rebecasouza | 2.3M | — | makeup | elite | View profile → |
| 32 |  THAIS BRAZ✓@thaisbrazoficial | 2.1M | — | makeup | elite | View profile → |
| 33 | 2.1M | — | makeup | premium | View profile → | |
| 34 |  M·A·C Cosmetics BR Market✓@maccosmeticsbrasil | 2.1M | — | makeup | elite | View profile → |
| 35 |  Naty Meireles✓@natymeirelesoficial | 2.1M | — | makeup | standard | View profile → |
| 36 |  FERNANDA PETRIZI✓@fernandapetrizi | 2.0M | — | makeup | premium | View profile → |
| 37 |  MARIA CLARA✓@mah_tavaress_ | 1.9M | — | makeup | elite | View profile → |
| 38 | 1.7M | — | makeup | premium | View profile → | |
| 39 |  Renata Santti✓@renatasantti | 1.7M | — | makeup | elite | View profile → |
| 40 |  Priscila Beatrice ⚓✓@priscila.beatrice | 1.6M | — | makeup | premium | View profile → |
| 41 |  Bruna Malheiros✓@brunamalheiros | 1.6M | — | makeup | elite | View profile → |
| 42 |  Drielly Drudi✓@driellydrudi | 1.4M | — | makeup | elite | View profile → |
| 43 |  Michele Castela✓@michelecastela | 1.4M | — | makeup | premium | View profile → |
| 44 |  Priscila Lessa✓@prilessamakeup | 1.4M | — | makeup | elite | View profile → |
| 45 |  ⭐️Dra Si Schumer/ INFLUENCER / MKT/ ADVOGADA ⭐️✓@sischumer | 1.3M | — | makeup | premium | View profile → |
| 46 |  Curso de Maquiagem Profissional | Aléxia Fernanda✓@adoromaquiagemoficial | 1.2M | — | makeup | premium | View profile → |
| 47 |  Emanuel ferreira da silva✓@emanuel_brandaoo | 1.1M | — | makeup | elite | View profile → |
| 48 |  Elis Valeriano✓@elis_valeriano | 1.1M | — | makeup | elite | View profile → |
| 49 |  Duda Fernandes Maquiadora✓@oficialdudafernandes | 1.1M | — | makeup | elite | View profile → |
| 50 |  Renata Valões | Automaquiagem✓@renatavaloes | 1.1M | — | makeup | premium | View profile → |
Hiring makeup in brazil creators: what to look for
When hiring creators in the Brazil Makeup segment, brands should prioritize alignment with their target audience and product offerings. It is essential to evaluate the creator's style and authenticity, as these factors significantly influence engagement. Brands should also consider the creator's follower demographics and geographic location, particularly in key cities like São Paulo, Belo Horizonte, and Rio de Janeiro, to maximize campaign effectiveness. Engaging creators with a proven track record of collaboration can enhance brand visibility and credibility.
Frequently asked questions
What is the typical pricing for creators in the Brazil Makeup segment?
Pricing can vary widely based on the creator's reach and engagement, typically falling into different tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate for this segment is not specified.
How many creators are in the Brazil Makeup segment?
There are 1,225 creators in the Brazil Makeup segment.