Top 50 Makeup Influencers
Ranked by follower count among 18,457 vetted Makeup creators on Zaver.
This ranking features the top 50 creators in the Makeup segment, showcasing profiles that have successfully passed Zaver's quality indexing criteria. The creators listed here have a combined follower count exceeding 300 million, with the highest individual follower count reaching 79,121,879. This data provides marketers with insights into leading influencers within the beauty space, facilitating informed collaboration decisions.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Katrina Kaifβ@katrinakaif | 79M | β | makeup | elite | View profile β |
| 2 |  HUDA BEAUTYβ@hudabeauty | 56M | β | makeup | elite | View profile β |
| 3 |  Paris Hiltonβ@parishilton | 26M | β | makeup | elite | View profile β |
| 4 |  Kylie Cosmeticsβ@kyliecosmetics | 24M | β | makeup | premium | View profile β |
| 5 |  MΒ·AΒ·C Cosmeticsβ@maccosmetics | 23M | β | makeup | premium | View profile β |
| 6 |  domelipaβ@domelipa | 23M | β | makeup | elite | View profile β |
| 7 |  Mari Mariaβ@marimaria | 21M | β | makeup | premium | View profile β |
| 8 |  Bretman Rockβ@bretmanrock | 19M | β | makeup | elite | View profile β |
| 9 |  James Charlesβ@jamescharles | 19M | β | makeup | elite | View profile β |
| 10 |  BIANCA BOCA ROSA βοΈπβ@bianca | 19M | β | makeup | elite | View profile β |
| 11 |  NikkieTutorialsβ@nikkietutorials | 19M | β | makeup | elite | View profile β |
| 12 |  Anastasia Beverly Hillsβ@anastasiabeverlyhills | 18M | β | makeup | elite | View profile β |
| 13 |  Narinβs Beautyβ@narins_beauty | 17M | β | makeup | elite | View profile β |
| 14 |  Balqeesβ@balqeesfathi | 15M | β | makeup | elite | View profile β |
| 15 |  Meicy Villia π¦β@vilmei | 14M | β | makeup | elite | View profile β |
| 16 |  NYX Professional Makeupβ@nyxcosmetics | 14M | β | makeup | premium | View profile β |
| 17 |  Gaby Espinoβ@gabyespino | 14M | β | makeup | standard | View profile β |
| 18 |  MAKEUP BY MARIOβ@makeupbymario | 14M | β | makeup | elite | View profile β |
| 19 |  FENTY BEAUTY BY RIHANNAβ@fentybeauty | 13M | β | makeup | elite | View profile β |
| 20 |  Jeffree Starβ@jeffreestar | 13M | β | makeup | premium | View profile β |
| 21 |  Anjali Aroraβ@anjimaxuofficially | 13M | β | makeup | premium | View profile β |
| 22 |  YSL Beauty Officialβ@yslbeauty | 13M | β | makeup | elite | View profile β |
| 23 |  Maybelline New Yorkβ@maybelline | 13M | β | makeup | elite | View profile β |
| 24 |  Goar Avetisyanβ@goar_avetisyan | 12M | β | makeup | elite | View profile β |
| 25 |  L'OreΜal Paris Officialβ@lorealparis | 12M | β | makeup | premium | View profile β |
| 26 |  Too Faced Cosmeticsβ@toofaced | 12M | β | makeup | premium | View profile β |
| 27 |  Himanshi Khurana πβ@iamhimanshikhurana | 12M | β | makeup | premium | View profile β |
| 28 |  ariel rebeccaβ@babyariel | 11M | β | makeup | elite | View profile β |
| 29 |  ΩΨ±Ψ Ψ§ΩΩΨ§Ψ―Ωβ@farah_alhady | 11M | β | makeup | elite | View profile β |
| 30 |  Pilar Rubioβ@pilarrubio | 11M | β | makeup | elite | View profile β |
| 31 |  WAKE UP AND MAKEUPβ@wakeupandmakeup | 11M | β | makeup | elite | View profile β |
| 32 |  Elnaz Golrokhβ@elnaz_golrokh | 10M | β | makeup | elite | View profile β |
| 33 |  Jessica Cedielβ@jessicacedielnet | 9.9M | β | makeup | premium | View profile β |
| 34 |  Tarte Cosmeticsβ@tartecosmetics | 9.9M | β | makeup | elite | View profile β |
| 35 |  Urban Decay Cosmeticsβ@urbandecaycosmetics | 9.8M | β | makeup | premium | View profile β |
| 36 |  NARS Cosmeticsβ@narsissist | 9.7M | β | makeup | elite | View profile β |
| 37 |  Benefit Cosmetics USβ@benefitcosmetics | 9.5M | β | makeup | premium | View profile β |
| 38 |  ColourPop Cosmeticsβ@colourpopcosmetics | 9.4M | β | makeup | standard | View profile β |
| 39 |  Kat Von Dβ@thekatvond | 9.4M | β | makeup | premium | View profile β |
| 40 |  Morpheβ@morphebrushes | 9.4M | β | makeup | elite | View profile β |
| 41 |  Nadin Nadineβ@nadin_serovski | 9.1M | β | makeup | elite | View profile β |
| 42 |  Duda Reisβ@dudareisb | 9.0M | β | makeup | elite | View profile β |
| 43 |  SGβ@suicidegirls | 8.8M | β | makeup | premium | View profile β |
| 44 |  Rare Beauty by Selena Gomezβ@rarebeauty | 8.6M | β | makeup | elite | View profile β |
| 45 |  Lorena Queirozβ@lorenaqueiroz | 8.5M | β | makeup | elite | View profile β |
| 46 |  Jayda Cheavesβ@jaydacheaves | 8.5M | β | makeup | elite | View profile β |
| 47 |  PONY ν¬λβ@ponysmakeup | 8.4M | β | makeup | elite | View profile β |
| 48 |  SANA SULTAN π π± νλ₯ μ€νπ§Ώβ¨β@sanakhan00 | 8.3M | β | makeup | elite | View profile β |
| 49 |  Ulta Beautyβ@ultabeauty | 7.6M | β | makeup | elite | View profile β |
| 50 |  Noey Chotikaβ@noeychotika | 7.6M | β | makeup | elite | View profile β |
Methodology
Creators are ranked based on follower count among profiles that meet Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5k followers.
Frequently asked questions
What criteria are used for ranking?
Creators are ordered by their follower count.
How many creators are included in this ranking?
This ranking includes 50 top creators.
What segment do these creators belong to?
These creators are part of the Makeup segment.
Is there any content review needed?
Some content may require brand review.