Top 50 Makeup Influencers
Ranked by follower count among 18,457 vetted Makeup creators on Zaver.
This ranking features the top 50 creators in the Makeup segment, showcasing profiles that have successfully passed Zaver's quality indexing criteria. The creators listed here have a combined follower count exceeding 300 million, with the highest individual follower count reaching 79,121,879. This data provides marketers with insights into leading influencers within the beauty space, facilitating informed collaboration decisions.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Katrina Kaifβ@katrinakaif | 79M | - | makeup | elite | Open profile β |
| 2 |  HUDA BEAUTYβ@hudabeauty | 56M | - | makeup | elite | Open profile β |
| 3 |  Paris Hiltonβ@parishilton | 26M | - | makeup | elite | Open profile β |
| 4 |  Kylie Cosmeticsβ@kyliecosmetics | 24M | - | makeup | premium | Open profile β |
| 5 |  MΒ·AΒ·C Cosmeticsβ@maccosmetics | 23M | - | makeup | premium | Open profile β |
| 6 |  domelipaβ@domelipa | 23M | - | makeup | elite | Open profile β |
| 7 |  Mari Mariaβ@marimaria | 21M | - | makeup | premium | Open profile β |
| 8 |  Bretman Rockβ@bretmanrock | 19M | - | makeup | elite | Open profile β |
| 9 |  James Charlesβ@jamescharles | 19M | - | makeup | elite | Open profile β |
| 10 |  BIANCA BOCA ROSA βοΈπβ@bianca | 19M | - | makeup | elite | Open profile β |
| 11 |  NikkieTutorialsβ@nikkietutorials | 19M | - | makeup | elite | Open profile β |
| 12 |  Anastasia Beverly Hillsβ@anastasiabeverlyhills | 18M | - | makeup | elite | Open profile β |
| 13 |  Narinβs Beautyβ@narins_beauty | 17M | - | makeup | elite | Open profile β |
| 14 |  Balqeesβ@balqeesfathi | 15M | - | makeup | elite | Open profile β |
| 15 |  Meicy Villia π¦β@vilmei | 14M | - | makeup | elite | Open profile β |
| 16 |  NYX Professional Makeupβ@nyxcosmetics | 14M | - | makeup | premium | Open profile β |
| 17 |  Gaby Espinoβ@gabyespino | 14M | - | makeup | standard | Open profile β |
| 18 |  MAKEUP BY MARIOβ@makeupbymario | 14M | - | makeup | elite | Open profile β |
| 19 |  FENTY BEAUTY BY RIHANNAβ@fentybeauty | 13M | - | makeup | elite | Open profile β |
| 20 |  Jeffree Starβ@jeffreestar | 13M | - | makeup | premium | Open profile β |
| 21 |  Anjali Aroraβ@anjimaxuofficially | 13M | - | makeup | premium | Open profile β |
| 22 |  YSL Beauty Officialβ@yslbeauty | 13M | - | makeup | elite | Open profile β |
| 23 |  Maybelline New Yorkβ@maybelline | 13M | - | makeup | elite | Open profile β |
| 24 |  Goar Avetisyanβ@goar_avetisyan | 12M | - | makeup | elite | Open profile β |
| 25 |  L'OreΜal Paris Officialβ@lorealparis | 12M | - | makeup | premium | Open profile β |
| 26 |  Too Faced Cosmeticsβ@toofaced | 12M | - | makeup | premium | Open profile β |
| 27 |  Himanshi Khurana πβ@iamhimanshikhurana | 12M | - | makeup | premium | Open profile β |
| 28 |  ariel rebeccaβ@babyariel | 11M | - | makeup | elite | Open profile β |
| 29 |  ΩΨ±Ψ Ψ§ΩΩΨ§Ψ―Ωβ@farah_alhady | 11M | - | makeup | elite | Open profile β |
| 30 |  Pilar Rubioβ@pilarrubio | 11M | - | makeup | elite | Open profile β |
| 31 |  WAKE UP AND MAKEUPβ@wakeupandmakeup | 11M | - | makeup | elite | Open profile β |
| 32 |  Elnaz Golrokhβ@elnaz_golrokh | 10M | - | makeup | elite | Open profile β |
| 33 |  Jessica Cedielβ@jessicacedielnet | 9.9M | - | makeup | premium | Open profile β |
| 34 |  Tarte Cosmeticsβ@tartecosmetics | 9.9M | - | makeup | elite | Open profile β |
| 35 |  Urban Decay Cosmeticsβ@urbandecaycosmetics | 9.8M | - | makeup | premium | Open profile β |
| 36 |  NARS Cosmeticsβ@narsissist | 9.7M | - | makeup | elite | Open profile β |
| 37 |  Benefit Cosmetics USβ@benefitcosmetics | 9.5M | - | makeup | premium | Open profile β |
| 38 |  ColourPop Cosmeticsβ@colourpopcosmetics | 9.4M | - | makeup | standard | Open profile β |
| 39 |  Kat Von Dβ@thekatvond | 9.4M | - | makeup | premium | Open profile β |
| 40 |  Morpheβ@morphebrushes | 9.4M | - | makeup | elite | Open profile β |
| 41 |  Nadin Nadineβ@nadin_serovski | 9.1M | - | makeup | elite | Open profile β |
| 42 |  Duda Reisβ@dudareisb | 9.0M | - | makeup | elite | Open profile β |
| 43 |  SGβ@suicidegirls | 8.8M | - | makeup | premium | Open profile β |
| 44 |  Rare Beauty by Selena Gomezβ@rarebeauty | 8.6M | - | makeup | elite | Open profile β |
| 45 |  Lorena Queirozβ@lorenaqueiroz | 8.5M | - | makeup | elite | Open profile β |
| 46 |  Jayda Cheavesβ@jaydacheaves | 8.5M | - | makeup | elite | Open profile β |
| 47 |  PONY ν¬λβ@ponysmakeup | 8.4M | - | makeup | elite | Open profile β |
| 48 |  SANA SULTAN π π± νλ₯ μ€νπ§Ώβ¨β@sanakhan00 | 8.3M | - | makeup | elite | Open profile β |
| 49 |  Ulta Beautyβ@ultabeauty | 7.6M | - | makeup | elite | Open profile β |
| 50 |  Noey Chotikaβ@noeychotika | 7.6M | - | makeup | elite | Open profile β |
Methodology
Creators are ranked based on follower count among profiles that meet Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5k followers.
Frequently asked questions
What criteria are used for ranking?
Creators are ordered by their follower count.
How many creators are included in this ranking?
This ranking includes 50 top creators.
What segment do these creators belong to?
These creators are part of the Makeup segment.
Is there any content review needed?
Some content may require brand review.