Top 50 Makeup Influencers
Ranked by follower count among 18,457 vetted Makeup creators on Zaver.
This ranking features the top 50 creators in the Makeup segment, showcasing profiles that have successfully passed Zaver's quality indexing criteria. The creators listed here have a combined follower count exceeding 300 million, with the highest individual follower count reaching 79,121,879. This data provides marketers with insights into leading influencers within the beauty space, facilitating informed collaboration decisions.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Katrina Kaif✓@katrinakaif | 79M | — | makeup | elite | View profile → |
| 2 |  HUDA BEAUTY✓@hudabeauty | 56M | — | makeup | elite | View profile → |
| 3 |  Paris Hilton✓@parishilton | 26M | — | makeup | elite | View profile → |
| 4 |  Kylie Cosmetics✓@kyliecosmetics | 24M | — | makeup | premium | View profile → |
| 5 |  M·A·C Cosmetics✓@maccosmetics | 23M | — | makeup | premium | View profile → |
| 6 |  domelipa✓@domelipa | 23M | — | makeup | elite | View profile → |
| 7 |  Mari Maria✓@marimaria | 21M | — | makeup | premium | View profile → |
| 8 |  Bretman Rock✓@bretmanrock | 19M | — | makeup | elite | View profile → |
| 9 |  James Charles✓@jamescharles | 19M | — | makeup | elite | View profile → |
| 10 |  BIANCA BOCA ROSA ⭐️👄✓@bianca | 19M | — | makeup | elite | View profile → |
| 11 |  NikkieTutorials✓@nikkietutorials | 19M | — | makeup | elite | View profile → |
| 12 |  Anastasia Beverly Hills✓@anastasiabeverlyhills | 18M | — | makeup | elite | View profile → |
| 13 |  Narin’s Beauty✓@narins_beauty | 17M | — | makeup | elite | View profile → |
| 14 |  Balqees✓@balqeesfathi | 15M | — | makeup | elite | View profile → |
| 15 |  Meicy Villia 🦋✓@vilmei | 14M | — | makeup | elite | View profile → |
| 16 |  NYX Professional Makeup✓@nyxcosmetics | 14M | — | makeup | premium | View profile → |
| 17 |  Gaby Espino✓@gabyespino | 14M | — | makeup | standard | View profile → |
| 18 |  MAKEUP BY MARIO✓@makeupbymario | 14M | — | makeup | elite | View profile → |
| 19 |  FENTY BEAUTY BY RIHANNA✓@fentybeauty | 13M | — | makeup | elite | View profile → |
| 20 |  Jeffree Star✓@jeffreestar | 13M | — | makeup | premium | View profile → |
| 21 |  Anjali Arora✓@anjimaxuofficially | 13M | — | makeup | premium | View profile → |
| 22 |  YSL Beauty Official✓@yslbeauty | 13M | — | makeup | elite | View profile → |
| 23 |  Maybelline New York✓@maybelline | 13M | — | makeup | elite | View profile → |
| 24 |  Goar Avetisyan✓@goar_avetisyan | 12M | — | makeup | elite | View profile → |
| 25 |  L'Oréal Paris Official✓@lorealparis | 12M | — | makeup | premium | View profile → |
| 26 |  Too Faced Cosmetics✓@toofaced | 12M | — | makeup | premium | View profile → |
| 27 |  Himanshi Khurana 👑✓@iamhimanshikhurana | 12M | — | makeup | premium | View profile → |
| 28 |  ariel rebecca✓@babyariel | 11M | — | makeup | elite | View profile → |
| 29 |  فرح الهادي✓@farah_alhady | 11M | — | makeup | elite | View profile → |
| 30 |  Pilar Rubio✓@pilarrubio | 11M | — | makeup | elite | View profile → |
| 31 |  WAKE UP AND MAKEUP✓@wakeupandmakeup | 11M | — | makeup | elite | View profile → |
| 32 |  Elnaz Golrokh✓@elnaz_golrokh | 10M | — | makeup | elite | View profile → |
| 33 |  Jessica Cediel✓@jessicacedielnet | 9.9M | — | makeup | premium | View profile → |
| 34 |  Tarte Cosmetics✓@tartecosmetics | 9.9M | — | makeup | elite | View profile → |
| 35 |  Urban Decay Cosmetics✓@urbandecaycosmetics | 9.8M | — | makeup | premium | View profile → |
| 36 |  NARS Cosmetics✓@narsissist | 9.7M | — | makeup | elite | View profile → |
| 37 |  Benefit Cosmetics US✓@benefitcosmetics | 9.5M | — | makeup | premium | View profile → |
| 38 |  ColourPop Cosmetics✓@colourpopcosmetics | 9.4M | — | makeup | standard | View profile → |
| 39 |  Kat Von D✓@thekatvond | 9.4M | — | makeup | premium | View profile → |
| 40 |  Morphe✓@morphebrushes | 9.4M | — | makeup | elite | View profile → |
| 41 |  Nadin Nadine✓@nadin_serovski | 9.1M | — | makeup | elite | View profile → |
| 42 |  Duda Reis✓@dudareisb | 9.0M | — | makeup | elite | View profile → |
| 43 |  SG✓@suicidegirls | 8.8M | — | makeup | premium | View profile → |
| 44 |  Rare Beauty by Selena Gomez✓@rarebeauty | 8.6M | — | makeup | elite | View profile → |
| 45 |  Lorena Queiroz✓@lorenaqueiroz | 8.5M | — | makeup | elite | View profile → |
| 46 |  Jayda Cheaves✓@jaydacheaves | 8.5M | — | makeup | elite | View profile → |
| 47 |  PONY 포니✓@ponysmakeup | 8.4M | — | makeup | elite | View profile → |
| 48 |  SANA SULTAN 👑 🔱 한류 스타🧿✨✓@sanakhan00 | 8.3M | — | makeup | elite | View profile → |
| 49 |  Ulta Beauty✓@ultabeauty | 7.6M | — | makeup | elite | View profile → |
| 50 |  Noey Chotika✓@noeychotika | 7.6M | — | makeup | elite | View profile → |
Methodology
Creators are ranked based on follower count among profiles that meet Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5k followers.
Frequently asked questions
What criteria are used for ranking?
Creators are ordered by their follower count.
How many creators are included in this ranking?
This ranking includes 50 top creators.
What segment do these creators belong to?
These creators are part of the Makeup segment.
Is there any content review needed?
Some content may require brand review.