Top Makeup in United Kingdom Influencers in 2026

686creators
3.05%avg engagement
35Kmedian followers
London ยท Liverpool ยท Belfasttop cities

Zaver lists 686 vetted makeup in united kingdom influencers on Instagram, averaging 3.05% engagement with a median audience of 35,397 followers. The segment's biggest hubs are London, Liverpool, Belfast. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The United Kingdom's makeup segment features a diverse group of 686 creators, showcasing a variety of styles and techniques. With an average engagement rate of 3.05%, these creators effectively connect with their audiences, driving interaction and interest in makeup products. The median follower count stands at 35,397, indicating a solid reach among followers. The top cities where these creators are based include London, Liverpool, and Belfast, highlighting key urban centers for makeup trends and influencer activity. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Charlotte Tilbury, MBEโœ“@charlottetilbury7.5M - makeupeliteOpen profile โ†—
2Nada Al hajโœ“@nada.al.hajj4.8M - makeupeliteOpen profile โ†—
3Loungeโœ“@lounge_3.7M - makeupeliteOpen profile โ†—
4Revolution Makeupโœ“@makeuprevolution3.4M - makeuppremiumOpen profile โ†—
5AngelicQueenโœ“@ogeokoye2.7M - makeupeliteOpen profile โ†—
6NYX Professional Makeup ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ฎ๐Ÿ‡ชโœ“@nyxcosmetics_uk2.2M - makeuppremiumOpen profile โ†—
7Nikki_Makeupโœ“@nikki_makeup2.1M - makeupeliteOpen profile โ†—
8Lisa Eldridge MBEโœ“@lisaeldridgemakeup2.0M - makeupeliteOpen profile โ†—
9Thuy Le | Your Beauty Big Sis ๐Ÿ‘ฏโ€โ™€๏ธ โœจโœ“@xthuyle1.9M - makeuppremiumOpen profile โ†—
10BEAUTY BAYโœ“@beautybay1.8M - makeupeliteOpen profile โ†—
11Plouise Makeup Academyโœ“@plouise_makeup_academy1.7M - makeuppremiumOpen profile โ†—
12Abby Robertsโœ“@abbyroberts1.7M - makeupeliteOpen profile โ†—
13ZOEVAโœ“@zoevacosmetics1.7M - makeuppremiumOpen profile โ†—
14ICONIC Londonโœ“@iconic.london1.6M - makeuppremiumOpen profile โ†—
15T R I N N Yโœ“@trinnywoodall1.6M - makeupeliteOpen profile โ†—
16MยทAยทC Cosmetics UK & Irelandโœ“@maccosmeticsuki1.5M - makeupeliteOpen profile โ†—
17Alexis Stoneโœ“@thealexisstone1.5M - makeuppremiumOpen profile โ†—
18Jamie Genevieveโœ“@jamiegenevieve1.3M - makeuppremiumOpen profile โ†—
19Eloise Duttonโœ“@makeupby_elliee1.3M - makeuppremiumOpen profile โ†—
20Benefit Cosmetics UKโœ“@benefitcosmeticsuk1.3M - makeupeliteOpen profile โ†—
21Samantha Chapman Andrewsโœ“@samchapman1.2M - makeuppremiumOpen profile โ†—
22Ling.KTโœ“@ling.kt1.2M - makeuppremiumOpen profile โ†—
23Rimmel London๐Ÿ’„โœ“@rimmellondon1.1M - makeupstandardOpen profile โ†—
24Tea | F.ukurลโœ“@f.ukuro974K - makeuppremiumOpen profile โ†—
25Sleek MakeUPโœ“@sleekmakeup960K - makeupstandardOpen profile โ†—
26BPerfect Cosmeticsโœ“@bperfectcosmetics899K - makeuppremiumOpen profile โ†—
27Vincent Fordโœ“@vincentford854K - makeupeliteOpen profile โ†—
28N I K K Iโœ“@nikkissecretx817K - makeuppremiumOpen profile โ†—
29Tiffany - Glow upโœ“@illumin_arty813K - makeuppremiumOpen profile โ†—
30Val Garlandโœ“@thevalgarland773K - makeuppremiumOpen profile โ†—
31ZUKREAT ุฐูƒุฑูŠุงุชโœ“@zukreat761K - makeuppremiumOpen profile โ†—
32Sephora UKโœ“@sephorauk723K - makeuppremiumOpen profile โ†—
33UCHE NATORIโœ“@uchjn703K - makeuppremiumOpen profile โ†—
34Wayne Goss - Makeup Artistโœ“@gossmakeupartist690K - makeuppremiumOpen profile โ†—
35Gee Esler Boxโœ“@ohmygeeee674K - makeuppremiumOpen profile โ†—
36T R I N N Y L O N D O Nโœ“@trinnylondon646K - makeuppremiumOpen profile โ†—
37๐Ÿ’ซEllis Atlantis ๐Ÿ’ซโœ“@ellis_atlantis620K - makeuppremiumOpen profile โ†—
38TATTI LASHESยฎโœ“@tatti_lashes617K - makeuppremiumOpen profile โ†—
39Dominic Skinnerโœ“@dominic_mua615K - makeuppremiumOpen profile โ†—
40Ciateฬ Londonโœ“@ciatelondon608K - makeuppremiumOpen profile โ†—
41Doniya Malikโœ“@doniyabeauty580K - makeupstandardOpen profile โ†—
42Nicola Chapman Hasteโœ“@nicolachapman578K - makeuppremiumOpen profile โ†—
43Roligoreโœ“@roligore570K - makeupstandardOpen profile โ†—
44LIZZY TURNERโœ“@elizabethkayeturner554K - makeuppremiumOpen profile โ†—
45C H E R W E B Bโœ“@cherwebbmakeup549K - makeuppremiumOpen profile โ†—
46James Molloy | Celebrity Makeup Artistโœ“@jamesmolloymakeupartist543K - makeuppremiumOpen profile โ†—
47Spectrum Collections | Makeup Brushes & Toolsโœ“@spectrumcollections540K - makeuppremiumOpen profile โ†—
48elise plattโœ“@elpltt538K - makeuppremiumOpen profile โ†—
49Colleen Milnerโœ“@colleen.makeupp522K - makeuppremiumOpen profile โ†—
50P.Louiseโœ“@plouise1522K - makeupeliteOpen profile โ†—

Hiring makeup in united kingdom creators: what to look for

When hiring creators in the UK makeup segment, brands should consider several factors to ensure a successful partnership. Evaluating the creator's engagement rate is crucial, as a higher rate often indicates a more active and interested audience. Brands should also assess the creator's aesthetic and alignment with their product values. Additionally, understanding the creator's follower demographics can help tailor campaigns to the right audience. Finally, reviewing past collaborations and content quality can provide insights into the creator's effectiveness.

Frequently asked questions

What is the typical pricing for creators in this segment?

Pricing can vary widely based on the creator's reach and engagement, often falling into different tiers based on follower count and campaign scope.

What is the average engagement rate for makeup creators in the UK?

The average engagement rate for makeup creators in the UK is 3.05%.

How many creators are there in the UK makeup segment?

There are 686 creators in the UK makeup segment.