Top Makeup in United Kingdom Influencers in 2026
Zaver lists 686 vetted makeup in united kingdom influencers on Instagram, averaging 3.05% engagement with a median audience of 35,397 followers. The segment's biggest hubs are London, Liverpool, Belfast. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's makeup segment features a diverse group of 686 creators, showcasing a variety of styles and techniques. With an average engagement rate of 3.05%, these creators effectively connect with their audiences, driving interaction and interest in makeup products. The median follower count stands at 35,397, indicating a solid reach among followers. The top cities where these creators are based include London, Liverpool, and Belfast, highlighting key urban centers for makeup trends and influencer activity. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Charlotte Tilbury, MBE✓@charlottetilbury | 7.5M | — | makeup | elite | View profile → |
| 2 |  Nada Al haj✓@nada.al.hajj | 4.8M | — | makeup | elite | View profile → |
| 3 |  Lounge✓@lounge_ | 3.7M | — | makeup | elite | View profile → |
| 4 |  Revolution Makeup✓@makeuprevolution | 3.4M | — | makeup | premium | View profile → |
| 5 | 2.7M | — | makeup | elite | View profile → | |
| 6 |  NYX Professional Makeup 🇬🇧🇮🇪✓@nyxcosmetics_uk | 2.2M | — | makeup | premium | View profile → |
| 7 |  Nikki_Makeup✓@nikki_makeup | 2.1M | — | makeup | elite | View profile → |
| 8 |  Lisa Eldridge MBE✓@lisaeldridgemakeup | 2.0M | — | makeup | elite | View profile → |
| 9 |  Thuy Le | Your Beauty Big Sis 👯♀️ ✨✓@xthuyle | 1.9M | — | makeup | premium | View profile → |
| 10 |  BEAUTY BAY✓@beautybay | 1.8M | — | makeup | elite | View profile → |
| 11 |  Plouise Makeup Academy✓@plouise_makeup_academy | 1.7M | — | makeup | premium | View profile → |
| 12 |  Abby Roberts✓@abbyroberts | 1.7M | — | makeup | elite | View profile → |
| 13 |  ZOEVA✓@zoevacosmetics | 1.7M | — | makeup | premium | View profile → |
| 14 |  ICONIC London✓@iconic.london | 1.6M | — | makeup | premium | View profile → |
| 15 |  T R I N N Y✓@trinnywoodall | 1.6M | — | makeup | elite | View profile → |
| 16 |  M·A·C Cosmetics UK & Ireland✓@maccosmeticsuki | 1.5M | — | makeup | elite | View profile → |
| 17 |  Alexis Stone✓@thealexisstone | 1.5M | — | makeup | premium | View profile → |
| 18 |  Jamie Genevieve✓@jamiegenevieve | 1.3M | — | makeup | premium | View profile → |
| 19 |  Eloise Dutton✓@makeupby_elliee | 1.3M | — | makeup | premium | View profile → |
| 20 |  Benefit Cosmetics UK✓@benefitcosmeticsuk | 1.3M | — | makeup | elite | View profile → |
| 21 |  Samantha Chapman Andrews✓@samchapman | 1.2M | — | makeup | premium | View profile → |
| 22 |  Ling.KT✓@ling.kt | 1.2M | — | makeup | premium | View profile → |
| 23 |  Rimmel London💄✓@rimmellondon | 1.1M | — | makeup | standard | View profile → |
| 24 |  Tea | F.ukurō✓@f.ukuro | 974K | — | makeup | premium | View profile → |
| 25 |  Sleek MakeUP✓@sleekmakeup | 960K | — | makeup | standard | View profile → |
| 26 |  BPerfect Cosmetics✓@bperfectcosmetics | 899K | — | makeup | premium | View profile → |
| 27 |  Vincent Ford✓@vincentford | 854K | — | makeup | elite | View profile → |
| 28 |  N I K K I✓@nikkissecretx | 817K | — | makeup | premium | View profile → |
| 29 |  Tiffany - Glow up✓@illumin_arty | 813K | — | makeup | premium | View profile → |
| 30 |  Val Garland✓@thevalgarland | 773K | — | makeup | premium | View profile → |
| 31 |  ZUKREAT ذكريات✓@zukreat | 761K | — | makeup | premium | View profile → |
| 32 |  Sephora UK✓@sephorauk | 723K | — | makeup | premium | View profile → |
| 33 |  UCHE NATORI✓@uchjn | 703K | — | makeup | premium | View profile → |
| 34 |  Wayne Goss - Makeup Artist✓@gossmakeupartist | 690K | — | makeup | premium | View profile → |
| 35 |  Gee Esler Box✓@ohmygeeee | 674K | — | makeup | premium | View profile → |
| 36 |  T R I N N Y L O N D O N✓@trinnylondon | 646K | — | makeup | premium | View profile → |
| 37 |  💫Ellis Atlantis 💫✓@ellis_atlantis | 620K | — | makeup | premium | View profile → |
| 38 |  TATTI LASHES®✓@tatti_lashes | 617K | — | makeup | premium | View profile → |
| 39 |  Dominic Skinner✓@dominic_mua | 615K | — | makeup | premium | View profile → |
| 40 |  Ciaté London✓@ciatelondon | 608K | — | makeup | premium | View profile → |
| 41 |  Doniya Malik✓@doniyabeauty | 580K | — | makeup | standard | View profile → |
| 42 |  Nicola Chapman Haste✓@nicolachapman | 578K | — | makeup | premium | View profile → |
| 43 |  Roligore✓@roligore | 570K | — | makeup | standard | View profile → |
| 44 |  LIZZY TURNER✓@elizabethkayeturner | 554K | — | makeup | premium | View profile → |
| 45 |  C H E R W E B B✓@cherwebbmakeup | 549K | — | makeup | premium | View profile → |
| 46 |  James Molloy | Celebrity Makeup Artist✓@jamesmolloymakeupartist | 543K | — | makeup | premium | View profile → |
| 47 |  Spectrum Collections | Makeup Brushes & Tools✓@spectrumcollections | 540K | — | makeup | premium | View profile → |
| 48 |  elise platt✓@elpltt | 538K | — | makeup | premium | View profile → |
| 49 |  Colleen Milner✓@colleen.makeupp | 522K | — | makeup | premium | View profile → |
| 50 |  P.Louise✓@plouise1 | 522K | — | makeup | elite | View profile → |
Hiring makeup in united kingdom creators: what to look for
When hiring creators in the UK makeup segment, brands should consider several factors to ensure a successful partnership. Evaluating the creator's engagement rate is crucial, as a higher rate often indicates a more active and interested audience. Brands should also assess the creator's aesthetic and alignment with their product values. Additionally, understanding the creator's follower demographics can help tailor campaigns to the right audience. Finally, reviewing past collaborations and content quality can provide insights into the creator's effectiveness.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's reach and engagement, often falling into different tiers based on follower count and campaign scope.
What is the average engagement rate for makeup creators in the UK?
The average engagement rate for makeup creators in the UK is 3.05%.
How many creators are there in the UK makeup segment?
There are 686 creators in the UK makeup segment.