Benchmark · live data
Music influencer engagement rate benchmark (2026)
124,111creators
6.60%avg engagement
35Kmedian followers
Los Angeles · New York · Nashvilletop cities
What counts as good in Music?
6.60%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 9.90% | 1.5× the niche average or better |
| Good | 6.60% – 9.90% | at or above the niche average |
| Average | 3.30% – 6.60% | within half of the average |
| Low | below 3.30% | investigate authenticity and content fit |
Every Music creator profile on Zaver shows this verdict automatically — browse 124,111 vetted Music creators →
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Frequently asked questions
What is a good engagement rate for Music influencers?
The average across 124,111 vetted Music creators is 6.60%. At or above that is good; 9.90%+ is excellent; below 3.30% is weak for the niche.
How is this benchmark calculated?
Live from 124,111 Music creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.