Benchmark · live data
Haircare influencer engagement rate benchmark (2026)
19,613creators
1.33%avg engagement
26Kmedian followers
Istanbul · New York · Atlantatop cities
What counts as good in Haircare?
1.33%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 2.00% | 1.5× the niche average or better |
| Good | 1.33% – 2.00% | at or above the niche average |
| Average | 0.67% – 1.33% | within half of the average |
| Low | below 0.67% | investigate authenticity and content fit |
Every Haircare creator profile on Zaver shows this verdict automatically — browse 19,613 vetted Haircare creators →
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Frequently asked questions
What is a good engagement rate for Haircare influencers?
The average across 19,613 vetted Haircare creators is 1.33%. At or above that is good; 2.00%+ is excellent; below 0.67% is weak for the niche.
How is this benchmark calculated?
Live from 19,613 Haircare creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.