Benchmark · live data
Fashion influencer engagement rate benchmark (2026)
90,196creators
0.91%avg engagement
58Kmedian followers
New York · Los Angeles · Istanbultop cities
What counts as good in Fashion?
0.91%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 1.37% | 1.5× the niche average or better |
| Good | 0.91% – 1.37% | at or above the niche average |
| Average | 0.46% – 0.91% | within half of the average |
| Low | below 0.46% | investigate authenticity and content fit |
Every Fashion creator profile on Zaver shows this verdict automatically — browse 90,196 vetted Fashion creators →
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Frequently asked questions
What is a good engagement rate for Fashion influencers?
The average across 90,196 vetted Fashion creators is 0.91%. At or above that is good; 1.37%+ is excellent; below 0.46% is weak for the niche.
How is this benchmark calculated?
Live from 90,196 Fashion creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.