Fashion Influencer Marketing in 2026

90,196creators
0.91%avg engagement
58Kmedian followers
New York · Los Angeles · Istanbultop cities

Fashion is one of Zaver's tracked Instagram niches, with 90,196 vetted creators averaging 0.91% engagement and a median audience of 57,894 followers. This hub links the segment's top creators, full listing, Top 50 ranking, engagement benchmark and country-level breakdowns.

The Fashion segment comprises a diverse group of 90,196 creators who engage audiences through visual storytelling and style inspiration. With an average engagement rate of 0.91%, these creators effectively connect with their followers, fostering a sense of community around fashion trends and personal style. The median follower count in this segment stands at 57,894, indicating a substantial reach for brands looking to collaborate. The top cities where these creators are based include New York, Los Angeles, and Istanbul, reflecting a global interest in fashion. Some content may require brand review.

Similar creators

Browse all 90,196 Fashion creators → See the Top 50 ranking →

Fashion influencers by country

Hiring fashion creators: what to look for

When hiring creators in the Fashion segment, brands should prioritize alignment with their target audience and brand values. It's essential to assess the creator's engagement metrics and follower demographics to ensure a good fit. Additionally, reviewing past collaborations can provide insight into the creator's style and effectiveness. Brands should also consider the creator's presence in key fashion hubs, such as New York and Los Angeles, as this can enhance visibility and relevance in the market.

Frequently asked questions

What is the average engagement rate for creators in the Fashion segment?

The average engagement rate for creators in the Fashion segment is 0.91%.

What should brands consider when evaluating creators?

Brands should consider the creator's audience alignment, engagement metrics, and past collaboration effectiveness.

What are the typical pricing tiers for collaborations in this segment?

Pricing in the Fashion segment can vary widely, typically ranging from micro-influencer rates to premium pricing for established creators.