Top Fashion in United Kingdom Influencers in 2026

3,672creators
1.05%avg engagement
68Kmedian followers
London · Lagos · Manchestertop cities

Zaver lists 3,672 vetted fashion in united kingdom influencers on Instagram, averaging 1.05% engagement with a median audience of 67,807 followers. The segment's biggest hubs are London, Lagos, Manchester. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The United Kingdom's fashion segment features a diverse array of 3,672 creators, each contributing to a vibrant digital landscape. With an average engagement rate of 1.05%, these creators effectively connect with their audiences, fostering meaningful interactions. The median follower count stands at 67,807, indicating a substantial reach for brands looking to collaborate. Notably, the top cities where these creators are based include London, Lagos, and Manchester, highlighting the geographical diversity within this segment. This combination of engagement and follower metrics makes the UK fashion influencer market a significant avenue for brands aiming to enhance their visibility and connect with fashion-conscious consumers. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Rosie HW@rosiehw20MfashioneliteView profile →
2PrettyLittleThing@prettylittlething17MfashionstandardView profile →
3ASOS@asos15MfashionpremiumView profile →
4McQueen@alexandermcqueen13MfashioneliteView profile →
5Topshop@topshop12MfashionstandardView profile →
6boohoo@boohoo11MfashioneliteView profile →
7Primark@primark11MfashionstandardView profile →
8Vogue Runway@voguerunway10MfashioneliteView profile →
9Gemma Styles@gemmastyles9.7MfashioneliteView profile →
10Molly-Mae@mollymae8.7MfashioneliteView profile →
11Zoë Sugg@zoesugg8.7MfashionpremiumView profile →
12British Vogue@britishvogue8.7MfashioneliteView profile →
13MISSGUIDED@missguided8.0MfashionstandardView profile →
14OH POLLY@ohpolly6.8MfashionstandardView profile →
15Alexa Chung@alexachung6.1MfashionpremiumView profile →
16Vicky Pattison@vickypattison5.5MfashioneliteView profile →
17House Of CB@houseofcb5.3MfashioneliteView profile →
18Oasis@oasis5.0MfashionpremiumView profile →
19Leonie Hanne@leoniehanne4.7MfashioneliteView profile →
20MAURA HIGGINS@maurahiggins4.3MfashionpremiumView profile →
21Nasty Gal@nastygal4.2MfashionstandardView profile →
22LENA@lenkalul4.2MfashioneliteView profile →
23COS@cosstores4.2MfashionpremiumView profile →
24tanya burr@tanyaburr4.0MfashionpremiumView profile →
25Natalia Vodianova@natasupernova4.0MfashioneliteView profile →
26Jourdan Dunn@jourdandunn3.8MfashioneliteView profile →
27NEXT@nextofficial3.8MfashioneliteView profile →
28RACHEL COOK@rachelc00k3.7MfashioneliteView profile →
29In The Style@inthestyle3.7MfashionpremiumView profile →
30VALENTINA CERVANTES@valucervantes3.3MfashionpremiumView profile →
31Elizabeth Hurley@elizabethhurley13.2MfashioneliteView profile →
32New Look@newlook3.2MfashionstandardView profile →
33The Business of Fashion@bof3.2MfashionpremiumView profile →
34MISSPAP@misspap3.1MfashioneliteView profile →
35Zalando@zalando3.1MfashioneliteView profile →
36Joe Scandrett@joescandrett3.0MfashioneliteView profile →
37𝐄.𝐑.@emmaraducanu2.9MfashioneliteView profile →
38Carys Whittaker 🇬🇧@carys.whittaker2.9MfashionpremiumView profile →
39EGO OFFICIAL@egoofficial2.9MfashionpremiumView profile →
40Emily DiDonato@emilydidonato2.8MfashionpremiumView profile →
41WWW.SIMMI.COM@simmilondon2.6MfashionpremiumView profile →
42River Island@riverisland2.6MfashionpremiumView profile →
43M&S@marksandspencer2.5MfashioneliteView profile →
44SOPHIA WEBSTER@sophiawebster2.4MfashioneliteView profile →
45PERRIE SIAN@perriesian2.3MfashioneliteView profile →
46Olivia Yang@olafflee2.3MfashioneliteView profile →
47Lydia Rose@fashioninflux2.3MfashionpremiumView profile →
48AMBER ROSE@amberrosegill2.3MfashioneliteView profile →
49Dazed@dazed2.3MfashionpremiumView profile →
50Tiannah Styling@tiannahsplacempire2.2MfashioneliteView profile →

Hiring fashion in united kingdom creators: what to look for

When brands consider hiring creators in the UK fashion segment, they should prioritize engagement rates and follower demographics. Evaluating the authenticity of the creator's audience is crucial, as a higher engagement rate often indicates a more invested following. Brands should also assess the creator's aesthetic alignment with their brand values and target audience. Additionally, understanding the creator's reach in key cities like London, Lagos, and Manchester can help tailor campaigns effectively. Collaboration terms and content style should also be discussed to ensure a cohesive brand message.

Frequently asked questions

What is the typical pricing for creators in the UK fashion segment?

Pricing can vary widely, but brands should expect to see different tiers based on follower count and engagement rates.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the UK fashion segment is 1.05%.

How many creators are there in the UK fashion segment?

There are 3,672 creators in the UK fashion segment.