Top Fashion in United Kingdom Influencers in 2026

3,672creators
1.05%avg engagement
68Kmedian followers
London · Lagos · Manchestertop cities

Zaver lists 3,672 vetted fashion in united kingdom influencers on Instagram, averaging 1.05% engagement with a median audience of 67,807 followers. The segment's biggest hubs are London, Lagos, Manchester. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The United Kingdom's fashion segment features a diverse array of 3,672 creators, each contributing to a vibrant digital landscape. With an average engagement rate of 1.05%, these creators effectively connect with their audiences, fostering meaningful interactions. The median follower count stands at 67,807, indicating a substantial reach for brands looking to collaborate. Notably, the top cities where these creators are based include London, Lagos, and Manchester, highlighting the geographical diversity within this segment. This combination of engagement and follower metrics makes the UK fashion influencer market a significant avenue for brands aiming to enhance their visibility and connect with fashion-conscious consumers. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Rosie HW✓@rosiehw20M—fashioneliteView profile →
2PrettyLittleThing✓@prettylittlething17M—fashionstandardView profile →
3ASOS✓@asos15M—fashionpremiumView profile →
4McQueen✓@alexandermcqueen13M—fashioneliteView profile →
5Topshop✓@topshop12M—fashionstandardView profile →
6boohoo✓@boohoo11M—fashioneliteView profile →
7Primark✓@primark11M—fashionstandardView profile →
8Vogue Runway✓@voguerunway10M—fashioneliteView profile →
9Gemma Styles✓@gemmastyles9.7M—fashioneliteView profile →
10Molly-Mae✓@mollymae8.7M—fashioneliteView profile →
11Zoë Sugg✓@zoesugg8.7M—fashionpremiumView profile →
12British Vogue✓@britishvogue8.7M—fashioneliteView profile →
13MISSGUIDED✓@missguided8.0M—fashionstandardView profile →
14OH POLLY✓@ohpolly6.8M—fashionstandardView profile →
15Alexa Chung✓@alexachung6.1M—fashionpremiumView profile →
16Vicky Pattison✓@vickypattison5.5M—fashioneliteView profile →
17House Of CB✓@houseofcb5.3M—fashioneliteView profile →
18Oasis✓@oasis5.0M—fashionpremiumView profile →
19Leonie Hanne✓@leoniehanne4.7M—fashioneliteView profile →
20MAURA HIGGINS✓@maurahiggins4.3M—fashionpremiumView profile →
21Nasty Gal✓@nastygal4.2M—fashionstandardView profile →
22LENA✓@lenkalul4.2M—fashioneliteView profile →
23COS✓@cosstores4.2M—fashionpremiumView profile →
24tanya burr✓@tanyaburr4.0M—fashionpremiumView profile →
25Natalia Vodianova✓@natasupernova4.0M—fashioneliteView profile →
26Jourdan Dunn✓@jourdandunn3.8M—fashioneliteView profile →
27NEXT✓@nextofficial3.8M—fashioneliteView profile →
28RACHEL COOK✓@rachelc00k3.7M—fashioneliteView profile →
29In The Style✓@inthestyle3.7M—fashionpremiumView profile →
30VALENTINA CERVANTES✓@valucervantes3.3M—fashionpremiumView profile →
31Elizabeth Hurley✓@elizabethhurley13.2M—fashioneliteView profile →
32New Look✓@newlook3.2M—fashionstandardView profile →
33The Business of Fashion✓@bof3.2M—fashionpremiumView profile →
34MISSPAP✓@misspap3.1M—fashioneliteView profile →
35Zalando✓@zalando3.1M—fashioneliteView profile →
36Joe Scandrett✓@joescandrett3.0M—fashioneliteView profile →
37𝐄.𝐑.✓@emmaraducanu2.9M—fashioneliteView profile →
38Carys Whittaker 🇬🇧✓@carys.whittaker2.9M—fashionpremiumView profile →
39EGO OFFICIAL✓@egoofficial2.9M—fashionpremiumView profile →
40Emily DiDonato✓@emilydidonato2.8M—fashionpremiumView profile →
41WWW.SIMMI.COM✓@simmilondon2.6M—fashionpremiumView profile →
42River Island✓@riverisland2.6M—fashionpremiumView profile →
43M&S✓@marksandspencer2.5M—fashioneliteView profile →
44SOPHIA WEBSTER✓@sophiawebster2.4M—fashioneliteView profile →
45PERRIE SIAN✓@perriesian2.3M—fashioneliteView profile →
46Olivia Yang✓@olafflee2.3M—fashioneliteView profile →
47Lydia Rose✓@fashioninflux2.3M—fashionpremiumView profile →
48AMBER ROSE✓@amberrosegill2.3M—fashioneliteView profile →
49Dazed✓@dazed2.3M—fashionpremiumView profile →
50Tiannah Styling✓@tiannahsplacempire2.2M—fashioneliteView profile →

Hiring fashion in united kingdom creators: what to look for

When brands consider hiring creators in the UK fashion segment, they should prioritize engagement rates and follower demographics. Evaluating the authenticity of the creator's audience is crucial, as a higher engagement rate often indicates a more invested following. Brands should also assess the creator's aesthetic alignment with their brand values and target audience. Additionally, understanding the creator's reach in key cities like London, Lagos, and Manchester can help tailor campaigns effectively. Collaboration terms and content style should also be discussed to ensure a cohesive brand message.

Frequently asked questions

What is the typical pricing for creators in the UK fashion segment?

Pricing can vary widely, but brands should expect to see different tiers based on follower count and engagement rates.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the UK fashion segment is 1.05%.

How many creators are there in the UK fashion segment?

There are 3,672 creators in the UK fashion segment.