Benchmark · live data
Travel influencer engagement rate benchmark (2026)
32,187creators
1.63%avg engagement
43Kmedian followers
New York · London · Dubaitop cities
What counts as good in Travel?
1.63%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 2.44% | 1.5× the niche average or better |
| Good | 1.63% – 2.44% | at or above the niche average |
| Average | 0.81% – 1.63% | within half of the average |
| Low | below 0.81% | investigate authenticity and content fit |
Every Travel creator profile on Zaver shows this verdict automatically — browse 32,187 vetted Travel creators →
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Frequently asked questions
What is a good engagement rate for Travel influencers?
The average across 32,187 vetted Travel creators is 1.63%. At or above that is good; 2.44%+ is excellent; below 0.81% is weak for the niche.
How is this benchmark calculated?
Live from 32,187 Travel creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.