Benchmark · live data
Self-improvement influencer engagement rate benchmark (2026)
16,119creators
5.48%avg engagement
35Kmedian followers
Los Angeles · New York · Atlantatop cities
What counts as good in Self-improvement?
5.48%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 8.23% | 1.5× the niche average or better |
| Good | 5.48% – 8.23% | at or above the niche average |
| Average | 2.74% – 5.48% | within half of the average |
| Low | below 2.74% | investigate authenticity and content fit |
Every Self-improvement creator profile on Zaver shows this verdict automatically — browse 16,119 vetted Self-improvement creators →
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Frequently asked questions
What is a good engagement rate for Self-improvement influencers?
The average across 16,119 vetted Self-improvement creators is 5.48%. At or above that is good; 8.23%+ is excellent; below 2.74% is weak for the niche.
How is this benchmark calculated?
Live from 16,119 Self-improvement creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.