Benchmark · live data
Food influencer engagement rate benchmark (2026)
24,300creators
10.29%avg engagement
35Kmedian followers
New York · Los Angeles · Chicagotop cities
What counts as good in Food?
10.29%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 15.43% | 1.5× the niche average or better |
| Good | 10.29% – 15.43% | at or above the niche average |
| Average | 5.14% – 10.29% | within half of the average |
| Low | below 5.14% | investigate authenticity and content fit |
Every Food creator profile on Zaver shows this verdict automatically — browse 24,300 vetted Food creators →
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Frequently asked questions
What is a good engagement rate for Food influencers?
The average across 24,300 vetted Food creators is 10.29%. At or above that is good; 15.43%+ is excellent; below 5.14% is weak for the niche.
How is this benchmark calculated?
Live from 24,300 Food creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.