Benchmark · live data
Sports influencer engagement rate benchmark (2026)
42,421creators
43.28%avg engagement
34Kmedian followers
Los Angeles · New York · Londontop cities
What counts as good in Sports?
43.28%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 64.92% | 1.5× the niche average or better |
| Good | 43.28% – 64.92% | at or above the niche average |
| Average | 21.64% – 43.28% | within half of the average |
| Low | below 21.64% | investigate authenticity and content fit |
Every Sports creator profile on Zaver shows this verdict automatically — browse 42,421 vetted Sports creators →
Related
Frequently asked questions
What is a good engagement rate for Sports influencers?
The average across 42,421 vetted Sports creators is 43.28%. At or above that is good; 64.92%+ is excellent; below 21.64% is weak for the niche.
How is this benchmark calculated?
Live from 42,421 Sports creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.