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Top Sports Influencers in 2026

42,421creators
43.28%avg engagement
34Kmedian followers
Los Angeles · New York · Londontop cities

Zaver lists 42,421 vetted sports influencers on Instagram, averaging 43.28% engagement with a median audience of 33,807 followers. The segment's biggest hubs are Los Angeles, New York, London. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The Sports segment features a diverse group of 42,421 creators who engage audiences with content related to athleticism, fitness, and sports culture. This segment boasts an impressive average engagement rate of 43.28%, indicating strong interaction levels between creators and their followers. The median follower count in this niche is 33,807, suggesting that many creators have established a significant presence. The top cities for Sports creators include Los Angeles, New York, and London, reflecting the global appeal and interest in sports across various demographics. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Nike✓@nike292M—sportseliteView profile →
2Paris Saint-Germain✓@psg67M—sportseliteView profile →
3UFC✓@ufc50M—sportseliteView profile →
4Conor McGregor Official✓@thenotoriousmma46M—sportseliteView profile →
5FC Bayern✓@fcbayern45M—sportseliteView profile →
6zidane✓@zidane44M—sportseliteView profile →
7Chelsea FC✓@chelseafc44M—sportseliteView profile →
8Хабиб Нурмагомедов✓@khabib_nurmagomedov44M—sportseliteView profile →
9Lewis Hamilton✓@lewishamilton43M—sportseliteView profile →
10FORMULA 1®✓@f143M—sportseliteView profile →
11Erling Braut Haaland✓@erling41M—sportseliteView profile →
12SportsCenter✓@sportscenter38M—sportseliteView profile →
13Red Bull✓@redbull33M—sportspremiumView profile →
14Golden State Warriors✓@warriors32M—sportseliteView profile →
15adidas✓@adidas29M—sportseliteView profile →
16ESPN✓@espn28M—sportspremiumView profile →
17Sergio Leonel Agüero✓@kunaguero28M—sportseliteView profile →
18Kaká✓@kaka27M—sportseliteView profile →
19beIN SPORTS✓@beinsports24M—sportseliteView profile →
20Charles Leclerc✓@charles_leclerc24M—sportseliteView profile →
21Rafa Nadal✓@rafaelnadal21M—sportseliteView profile →
22Saul Alvarez✓@canelo19M—sportseliteView profile →
23Max Verstappen✓@maxverstappen119M—sportseliteView profile →
24@anthonyjoshua✓@anthonyjoshua18M—sportseliteView profile →
25Ilia Topuria✓@iliatopuria18M—sportseliteView profile →
26MotoGP™✓@motogp18M—sportseliteView profile →
27Serena Williams✓@serenawilliams18M—sportseliteView profile →
28Mike Holston✓@therealtarzann18M—sportseliteView profile →
29BIG SEAN✓@bigsean17M—sportspremiumView profile →
30Ronda Rousey✓@rondarousey17M—sportseliteView profile →
31Odell Beckham Jr✓@obj17M—sportseliteView profile →
32Novak Djokovic✓@djokernole17M—sportseliteView profile →
33Mercedes-AMG PETRONAS F1 Team✓@mercedesamgf116M—sportseliteView profile →
34Key Alves✓@keyalves16M—sportseliteView profile →
35The Olympic Games✓@olympics16M—sportseliteView profile →
36Oracle Red Bull Racing✓@redbullracing16M—sportseliteView profile →
37Tom Brady✓@tombrady15M—sportseliteView profile →
38Eduardo Celmi Camavinga✓@camavinga15M—sportseliteView profile →
39Usain St.Leo Bolt 🇯🇲✓@usainbolt14M—sportseliteView profile →
40Islam_Makhachev✓@islam_makhachev14M—sportseliteView profile →
41Sky Sports✓@skysports13M—sportseliteView profile →
42MLB ⚾✓@mlb13M—sportseliteView profile →
43Khamzat Chimaev✓@khamzat_chimaev13M—sportseliteView profile →
44Roger Federer✓@rogerfederer13M—sportseliteView profile →
45Gabriel Medina✓@gabrielmedina13M—sportspremiumView profile →
46Ryan Garcia✓@kingryan13M—sportseliteView profile →
47Sania Mirza✓@mirzasaniar13M—sportseliteView profile →
48Carlos Sainz✓@carlossainz5513M—sportseliteView profile →
49SPORF✓@sporf12M—sportspremiumView profile →
50ONE Championship✓@onechampionship12M—sportseliteView profile →

Hiring sports creators: what to look for

When brands consider hiring creators in the Sports segment, they should prioritize engagement metrics and audience alignment. Evaluating the average engagement rate of 43.28% can provide insights into how effectively a creator interacts with their followers. Brands should also assess the creator's follower demographics to ensure they resonate with their target audience. Additionally, reviewing past collaborations and content style can help brands determine if a creator's image aligns with their values and marketing goals.

Frequently asked questions

What is the average engagement rate in the Sports segment?

The average engagement rate in the Sports segment is 43.28%.

What should brands consider when hiring Sports creators?

Brands should consider engagement metrics, audience demographics, and content style.

What are the typical pricing tiers for creators in this segment?

Typical pricing tiers can vary widely based on follower count and engagement, with many creators offering rates that reflect their audience size and influence.