Benchmark · live data
Home-decor influencer engagement rate benchmark (2026)
13,008creators
0.57%avg engagement
53Kmedian followers
Istanbul · New York · Los Angelestop cities
What counts as good in Home-decor?
0.57%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 0.85% | 1.5× the niche average or better |
| Good | 0.57% – 0.85% | at or above the niche average |
| Average | 0.28% – 0.57% | within half of the average |
| Low | below 0.28% | investigate authenticity and content fit |
Every Home-decor creator profile on Zaver shows this verdict automatically — browse 13,008 vetted Home-decor creators →
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Frequently asked questions
What is a good engagement rate for Home-decor influencers?
The average across 13,008 vetted Home-decor creators is 0.57%. At or above that is good; 0.85%+ is excellent; below 0.28% is weak for the niche.
How is this benchmark calculated?
Live from 13,008 Home-decor creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.