Top Home-decor Influencers in 2026
Zaver lists 13,008 vetted home-decor influencers on Instagram, averaging 0.57% engagement with a median audience of 53,057 followers. The segment's biggest hubs are Istanbul, New York, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The home-decor segment features a diverse group of 13,008 creators who engage audiences with content focused on interior design, DIY projects, and lifestyle aesthetics. This segment boasts an average engagement rate of 0.57%, indicating a moderate level of interaction between creators and their followers. The median follower count for these creators is 53,057, suggesting a solid reach for brands looking to collaborate. The top cities where these creators are based include Istanbul, New York, and Los Angeles, reflecting a global interest in home decor trends. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Joanna Gainesโ@joannagaines | 14M | - | home-decor | elite | Open profile โ |
| 2 |  Architectural Digestโ@archdigest | 11M | - | home-decor | elite | Open profile โ |
| 3 |  WESTWINGโ@westwingcom | 8.7M | - | home-decor | premium | Open profile โ |
| 4 |  ZARA HOMEโ@zarahome | 8.1M | - | home-decor | premium | Open profile โ |
| 5 |  SARA UNDERWOODโ@saraunderwood | 8.0M | - | home-decor | elite | Open profile โ |
| 6 |  Interior Design & Home Decorโ@inspire_me_home_decor | 7.7M | - | home-decor | premium | Open profile โ |
| 7 |  Farah Merhiโ@farahjmerhi | 7.5M | - | home-decor | elite | Open profile โ |
| 8 |  Chelsea DeBoerโ@chelseahouska | 6.6M | - | home-decor | premium | Open profile โ |
| 9 |  THE HOME EDIT ยฎโ@thehomeedit | 6.3M | - | home-decor | premium | Open profile โ |
| 10 |  H&M HOMEโ@hmhome | 6.2M | - | home-decor | premium | Open profile โ |
| 11 |  Martha Stewartโ@marthastewart | 5.9M | - | home-decor | premium | Open profile โ |
| 12 |  magnoliaโ@magnolia | 5.7M | - | home-decor | elite | Open profile โ |
| 13 |  Amazon Homeโ@amazonhome | 5.7M | - | home-decor | elite | Open profile โ |
| 14 |  Rochelle N. Stewartโ@operation_niki | 5.1M | - | home-decor | premium | Open profile โ |
| 15 |  Chip Gainesโ@chipgaines | 4.9M | - | home-decor | premium | Open profile โ |
| 16 |  Niftyโ@tastyhomeofficial | 4.5M | - | home-decor | premium | Open profile โ |
| 17 |  Gastรณn Williamsโ@decasa.style | 4.3M | - | home-decor | premium | Open profile โ |
| 18 |  gabriella demartinoโ@gabi | 4.1M | - | home-decor | premium | Open profile โ |
| 19 |  ์ํฌ์ฐโ@ahnanihh | 4.1M | - | home-decor | premium | Open profile โ |
| 20 |  Marie Kondoโ@mariekondo | 4.1M | - | home-decor | premium | Open profile โ |
| 21 |  wโ@warwanarat | 4.1M | - | home-decor | elite | Open profile โ |
| 22 |  MadeiraMadeiraโ@madeiramadeiraloja | 3.9M | - | home-decor | elite | Open profile โ |
| 23 |  Hailie Jadeโ@hailiejade | 3.8M | - | home-decor | premium | Open profile โ |
| 24 |  Pottery Barnโ@potterybarn | 3.8M | - | home-decor | premium | Open profile โ |
| 25 |  HomeGoodsโ@homegoods | 3.8M | - | home-decor | premium | Open profile โ |
| 26 |  Vestcasaโ@vestcasa_oficial | 3.6M | - | home-decor | premium | Open profile โ |
| 27 |  MUJI็กๅฐ่ฏๅโ@muji_global | 3.5M | - | home-decor | elite | Open profile โ |
| 28 |  Apartment Therapyโ@apartmenttherapy | 3.5M | - | home-decor | premium | Open profile โ |
| 29 |  Jen Adams | @interiordesignerellaโ@interiordesignerella | 3.4M | - | home-decor | elite | Open profile โ |
| 30 |  Madame Cocoโ@madamecocotr | 3.3M | - | home-decor | elite | Open profile โ |
| 31 |  Carolina McCauleyโ@carolina.mccauley | 3.3M | - | home-decor | premium | Open profile โ |
| 32 |  Pinterestโ@pinterest | 3.2M | - | home-decor | premium | Open profile โ |
| 33 |  English Homeโ@englishhome | 3.2M | - | home-decor | elite | Open profile โ |
| 34 |  Better Homes & Gardensโ@betterhomesandgardens | 3.2M | - | home-decor | elite | Open profile โ |
| 35 |  Country Livingโ@countrylivingmag | 3.1M | - | home-decor | premium | Open profile โ |
| 36 |  Tok&Stokโ@tokstok | 3.1M | - | home-decor | premium | Open profile โ |
| 37 |  TAYLOR WARDโ@taylorwardx | 3.1M | - | home-decor | elite | Open profile โ |
| 38 |  Vogue Livingโ@vogueliving | 3.0M | - | home-decor | elite | Open profile โ |
| 39 |  Casa e Jardimโ@casaejardim | 3.0M | - | home-decor | standard | Open profile โ |
| 40 |  โณ๐ถ๐๐๐ถ ๐๐พ๐ถ๐โ@decorbymaggie | 3.0M | - | home-decor | premium | Open profile โ |
| 41 |  Nabela Noor Martinโ@nabela | 2.9M | - | home-decor | elite | Open profile โ |
| 42 |  Catherine Bensonโ@_catben_ | 2.9M | - | home-decor | elite | Open profile โ |
| 43 |  Crate and Barrelโ@crateandbarrel | 2.8M | - | home-decor | elite | Open profile โ |
| 44 |  Judith J Kombeโ@prettymyadeco | 2.8M | - | home-decor | premium | Open profile โ |
| 45 |  Karacaโ@karaca | 2.8M | - | home-decor | premium | Open profile โ |
| 46 |  West Elmโ@westelm | 2.7M | - | home-decor | premium | Open profile โ |
| 47 |  Alexa Collinsโ@alexacollins | 2.7M | - | home-decor | elite | Open profile โ |
| 48 |  โ Mohamed โ Veronikaโ@mo.ve__ | 2.6M | - | home-decor | premium | Open profile โ |
| 49 | 2.6M | - | home-decor | elite | Open profile โ | |
| 50 |  Maisons du Mondeโ@maisonsdumonde | 2.6M | - | home-decor | elite | Open profile โ |
Hiring home-decor creators: what to look for
Brands seeking to hire creators in the home-decor segment should consider several factors. First, evaluate the creator's style and how it aligns with the brand's identity. Engagement metrics, particularly the average engagement rate of 0.57%, are crucial for understanding potential reach and impact. Additionally, brands should assess the creator's audience demographics to ensure alignment with their target market. Finally, consider the creator's previous collaborations and content quality to gauge their effectiveness in promoting home-decor products.
Frequently asked questions
What is the typical pricing for creators in the home-decor segment?
Pricing can vary widely based on the creator's follower count and engagement, with tiers generally ranging from micro to macro influencers.
What is the average engagement rate for home-decor creators?
The average engagement rate for creators in the home-decor segment is 0.57%.
How many creators are in the home-decor segment?
There are 13,008 creators in the home-decor segment.