Top Home-decor Influencers in 2026
Zaver lists 13,008 vetted home-decor influencers on Instagram, averaging 0.57% engagement with a median audience of 53,057 followers. The segment's biggest hubs are Istanbul, New York, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The home-decor segment features a diverse group of 13,008 creators who engage audiences with content focused on interior design, DIY projects, and lifestyle aesthetics. This segment boasts an average engagement rate of 0.57%, indicating a moderate level of interaction between creators and their followers. The median follower count for these creators is 53,057, suggesting a solid reach for brands looking to collaborate. The top cities where these creators are based include Istanbul, New York, and Los Angeles, reflecting a global interest in home decor trends. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Joanna Gaines✓@joannagaines | 14M | — | home-decor | elite | View profile → |
| 2 |  Architectural Digest✓@archdigest | 11M | — | home-decor | elite | View profile → |
| 3 |  WESTWING✓@westwingcom | 8.7M | — | home-decor | premium | View profile → |
| 4 |  ZARA HOME✓@zarahome | 8.1M | — | home-decor | premium | View profile → |
| 5 |  SARA UNDERWOOD✓@saraunderwood | 8.0M | — | home-decor | elite | View profile → |
| 6 |  Interior Design & Home Decor✓@inspire_me_home_decor | 7.7M | — | home-decor | premium | View profile → |
| 7 |  Farah Merhi✓@farahjmerhi | 7.5M | — | home-decor | elite | View profile → |
| 8 |  Chelsea DeBoer✓@chelseahouska | 6.6M | — | home-decor | premium | View profile → |
| 9 |  THE HOME EDIT ®✓@thehomeedit | 6.3M | — | home-decor | premium | View profile → |
| 10 |  H&M HOME✓@hmhome | 6.2M | — | home-decor | premium | View profile → |
| 11 |  Martha Stewart✓@marthastewart | 5.9M | — | home-decor | premium | View profile → |
| 12 |  magnolia✓@magnolia | 5.7M | — | home-decor | elite | View profile → |
| 13 |  Amazon Home✓@amazonhome | 5.7M | — | home-decor | elite | View profile → |
| 14 |  Rochelle N. Stewart✓@operation_niki | 5.1M | — | home-decor | premium | View profile → |
| 15 |  Chip Gaines✓@chipgaines | 4.9M | — | home-decor | premium | View profile → |
| 16 |  Nifty✓@tastyhomeofficial | 4.5M | — | home-decor | premium | View profile → |
| 17 |  Gastón Williams✓@decasa.style | 4.3M | — | home-decor | premium | View profile → |
| 18 |  gabriella demartino✓@gabi | 4.1M | — | home-decor | premium | View profile → |
| 19 |  안희연✓@ahnanihh | 4.1M | — | home-decor | premium | View profile → |
| 20 |  Marie Kondo✓@mariekondo | 4.1M | — | home-decor | premium | View profile → |
| 21 |  w✓@warwanarat | 4.1M | — | home-decor | elite | View profile → |
| 22 |  MadeiraMadeira✓@madeiramadeiraloja | 3.9M | — | home-decor | elite | View profile → |
| 23 |  Hailie Jade✓@hailiejade | 3.8M | — | home-decor | premium | View profile → |
| 24 |  Pottery Barn✓@potterybarn | 3.8M | — | home-decor | premium | View profile → |
| 25 |  HomeGoods✓@homegoods | 3.8M | — | home-decor | premium | View profile → |
| 26 |  Vestcasa✓@vestcasa_oficial | 3.6M | — | home-decor | premium | View profile → |
| 27 |  MUJI無印良品✓@muji_global | 3.5M | — | home-decor | elite | View profile → |
| 28 |  Apartment Therapy✓@apartmenttherapy | 3.5M | — | home-decor | premium | View profile → |
| 29 |  Jen Adams | @interiordesignerella✓@interiordesignerella | 3.4M | — | home-decor | elite | View profile → |
| 30 |  Madame Coco✓@madamecocotr | 3.3M | — | home-decor | elite | View profile → |
| 31 |  Carolina McCauley✓@carolina.mccauley | 3.3M | — | home-decor | premium | View profile → |
| 32 |  Pinterest✓@pinterest | 3.2M | — | home-decor | premium | View profile → |
| 33 |  English Home✓@englishhome | 3.2M | — | home-decor | elite | View profile → |
| 34 |  Better Homes & Gardens✓@betterhomesandgardens | 3.2M | — | home-decor | elite | View profile → |
| 35 |  Country Living✓@countrylivingmag | 3.1M | — | home-decor | premium | View profile → |
| 36 |  Tok&Stok✓@tokstok | 3.1M | — | home-decor | premium | View profile → |
| 37 |  TAYLOR WARD✓@taylorwardx | 3.1M | — | home-decor | elite | View profile → |
| 38 |  Vogue Living✓@vogueliving | 3.0M | — | home-decor | elite | View profile → |
| 39 |  Casa e Jardim✓@casaejardim | 3.0M | — | home-decor | standard | View profile → |
| 40 |  ℳ𝒶𝓇𝑔𝒶 𝒟𝒾𝒶𝓏✓@decorbymaggie | 3.0M | — | home-decor | premium | View profile → |
| 41 |  Nabela Noor Martin✓@nabela | 2.9M | — | home-decor | elite | View profile → |
| 42 |  Catherine Benson✓@_catben_ | 2.9M | — | home-decor | elite | View profile → |
| 43 |  Crate and Barrel✓@crateandbarrel | 2.8M | — | home-decor | elite | View profile → |
| 44 |  Judith J Kombe✓@prettymyadeco | 2.8M | — | home-decor | premium | View profile → |
| 45 |  Karaca✓@karaca | 2.8M | — | home-decor | premium | View profile → |
| 46 |  West Elm✓@westelm | 2.7M | — | home-decor | premium | View profile → |
| 47 |  Alexa Collins✓@alexacollins | 2.7M | — | home-decor | elite | View profile → |
| 48 |  ⠀ Mohamed ∞ Veronika✓@mo.ve__ | 2.6M | — | home-decor | premium | View profile → |
| 49 | 2.6M | — | home-decor | elite | View profile → | |
| 50 |  Maisons du Monde✓@maisonsdumonde | 2.6M | — | home-decor | elite | View profile → |
Hiring home-decor creators: what to look for
Brands seeking to hire creators in the home-decor segment should consider several factors. First, evaluate the creator's style and how it aligns with the brand's identity. Engagement metrics, particularly the average engagement rate of 0.57%, are crucial for understanding potential reach and impact. Additionally, brands should assess the creator's audience demographics to ensure alignment with their target market. Finally, consider the creator's previous collaborations and content quality to gauge their effectiveness in promoting home-decor products.
Frequently asked questions
What is the typical pricing for creators in the home-decor segment?
Pricing can vary widely based on the creator's follower count and engagement, with tiers generally ranging from micro to macro influencers.
What is the average engagement rate for home-decor creators?
The average engagement rate for creators in the home-decor segment is 0.57%.
How many creators are in the home-decor segment?
There are 13,008 creators in the home-decor segment.