Home-decor Influencer Marketing in 2026

The home-decor segment features a diverse group of 13,008 creators who engage audiences with content focused on interior design, DIY projects, and lifestyle aesthetics. This segment boasts an average engagement rate of 0.57%, indicating a moderate level of interaction between creators and their followers. The median follower count for these creators is 53,057, suggesting a solid reach for brands looking to collaborate. The top cities where these creators are based include Istanbul, New York, and Los Angeles, reflecting a global interest in home decor trends. Some content may require brand review.

Similar creators

Joanna Gaines✓14M followersArchitectural Digest✓11M followersWESTWING✓8.7M followersZARA HOME✓8.1M followersSARA UNDERWOOD✓8.0M followersInterior Design & Home Decor✓7.7M followersFarah Merhi✓7.5M followersChelsea DeBoer✓6.6M followers

Home-decor influencers by country

Hiring home-decor creators: what to look for

Brands seeking to hire creators in the home-decor segment should consider several factors. First, evaluate the creator's style and how it aligns with the brand's identity. Engagement metrics, particularly the average engagement rate of 0.57%, are crucial for understanding potential reach and impact. Additionally, brands should assess the creator's audience demographics to ensure alignment with their target market. Finally, consider the creator's previous collaborations and content quality to gauge their effectiveness in promoting home-decor products.

Frequently asked questions