Top Home-decor in United Kingdom Influencers in 2026
Zaver lists 628 vetted home-decor in united kingdom influencers on Instagram, averaging 1.16% engagement with a median audience of 73,886 followers. The segment's biggest hubs are London, Tetbury, Sutton Coldfield. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
In the United Kingdom, the home-decor segment comprises a total of 628 creators. This niche demonstrates an average engagement rate of 1.16%, indicating a moderate level of interaction between creators and their audiences. The median follower count for these creators stands at 73,886, suggesting a substantial reach within the home-decor community. The top cities where these creators are based include London, Tetbury, and Sutton Coldfield, reflecting a diverse geographical representation. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  TAYLOR WARDβ@taylorwardx | 3.1M | - | home-decor | elite | Open profile β |
| 2 |  House & Garden Magazineβ@houseandgardenuk | 2.4M | - | home-decor | premium | Open profile β |
| 3 |  Farrow & Ballβ@farrowandball | 2.0M | - | home-decor | premium | Open profile β |
| 4 |  Lucy Mecklenburghβ@lucymeck1 | 1.7M | - | home-decor | premium | Open profile β |
| 5 |  Jessicaβ@jessicamay_home | 1.7M | - | home-decor | elite | Open profile β |
| 6 |  The Rangeβ@therangeuk | 1.5M | - | home-decor | standard | Open profile β |
| 7 |  Jessica Wrightβ@jesswright77 | 1.5M | - | home-decor | premium | Open profile β |
| 8 |  MADE.comβ@madedotcom | 1.4M | - | home-decor | premium | Open profile β |
| 9 |  Monami Frostβ@monamifrost | 1.3M | - | home-decor | premium | Open profile β |
| 10 |  IKEA UKβ@ikeauk | 1.3M | - | home-decor | premium | Open profile β |
| 11 |  Helen Fordβ@homewithhelenandco | 1.3M | - | home-decor | elite | Open profile β |
| 12 |  Lydia Rose Brightβ@lydiabright | 1.2M | - | home-decor | premium | Open profile β |
| 13 |  The White Companyβ@thewhitecompany | 1.1M | - | home-decor | elite | Open profile β |
| 14 |  Dunelmβ@dunelmuk | 1.1M | - | home-decor | standard | Open profile β |
| 15 |  Medina Grilloβ@grillodesigns | 1.1M | - | home-decor | premium | Open profile β |
| 16 |  Ramonaβ@monalogue | 1.1M | - | home-decor | premium | Open profile β |
| 17 |  ELLE Decoration UKβ@elledecorationuk | 1.0M | - | home-decor | premium | Open profile β |
| 18 |  Courteney Marchantβ@cleanwithcourteney | 968K | - | home-decor | premium | Open profile β |
| 19 |  Michaela Shoebridgeβ@mishkashoe | 926K | - | home-decor | premium | Open profile β |
| 20 |  deVOL Kitchensβ@devolkitchens | 893K | - | home-decor | premium | Open profile β |
| 21 |  β¨Kate β¨Colourful Home Decor β¨β@kate_rose_morgan | 867K | - | home-decor | premium | Open profile β |
| 22 |  Claire Bellβ@littlepettittpad | 860K | - | home-decor | premium | Open profile β |
| 23 |  Jade Doutch π΄σ §σ ’σ ·σ ¬σ ³σ Ώβ@jade.doutch | 839K | - | home-decor | premium | Open profile β |
| 24 |  Fy!β@fy.shop | 804K | - | home-decor | premium | Open profile β |
| 25 |  Homes & Gardensβ@homesandgardensofficial | 782K | - | home-decor | premium | Open profile β |
| 26 |  de Gournayβ@degournay | 753K | - | home-decor | elite | Open profile β |
| 27 |  The Luxury Bed Companyβ@theluxurybedcompany | 741K | - | home-decor | premium | Open profile β |
| 28 |  Homesenseβ@homesense_ukie | 715K | - | home-decor | standard | Open profile β |
| 29 |  Alexandra Brinckβ@alexandrabrinck | 713K | - | home-decor | premium | Open profile β |
| 30 |  Anthropologie Europeβ@anthropologieeu | 685K | - | home-decor | premium | Open profile β |
| 31 | 671K | - | home-decor | standard | Open profile β | |
| 32 |  JOANNA CHIMONIDESβ@joannachimonides | 655K | - | home-decor | premium | Open profile β |
| 33 |  Pretty Little Homeβ@pretty_little_home | 647K | - | home-decor | standard | Open profile β |
| 34 |  Louise Roeβ@louiseroe | 626K | - | home-decor | premium | Open profile β |
| 35 |  William Woodβ@williamwood | 625K | - | home-decor | premium | Open profile β |
| 36 |  Paula Suttonβ@hillhousevintage | 620K | - | home-decor | premium | Open profile β |
| 37 |  Cath Kidstonβ@cathkidston | 616K | - | home-decor | premium | Open profile β |
| 38 |  Annabelle Rogersβ@bydesignermum | 615K | - | home-decor | premium | Open profile β |
| 39 |  Habitatβ@habitatuk | 595K | - | home-decor | standard | Open profile β |
| 40 |  Lucy Williamsβ@lucywilliams02 | 584K | - | home-decor | premium | Open profile β |
| 41 |  Country Living UK |β@countrylivinguk | 584K | - | home-decor | premium | Open profile β |
| 42 |  Anna Kingβ@makinghomematter | 581K | - | home-decor | premium | Open profile β |
| 43 |  gabriellaβ@gabriella | 560K | - | home-decor | premium | Open profile β |
| 44 |  sophia tuxfordβ@sophiatuxford | 555K | - | home-decor | premium | Open profile β |
| 45 |  Bethan Jβ@oakhomeinteriors | 551K | - | home-decor | premium | Open profile β |
| 46 |  Jessie Bushβ@jessie_bush | 549K | - | home-decor | standard | Open profile β |
| 47 |  Tiffany McGeehanβ@tiffanyc_watson | 548K | - | home-decor | premium | Open profile β |
| 48 |  wilko.comβ@lovewilko | 548K | - | home-decor | standard | Open profile β |
| 49 |  DUSK.comβ@dusk.com | 543K | - | home-decor | premium | Open profile β |
| 50 |  Emma Bridgewaterβ@emma_bridgewater | 533K | - | home-decor | premium | Open profile β |
Hiring home-decor in united kingdom creators: what to look for
When brands consider hiring creators in the home-decor segment, they should evaluate the creator's engagement rate, which averages 1.16% in this niche. Brands should also assess the creator's follower count, ensuring it aligns with their target audience. Additionally, reviewing the creator's content style and audience demographics can help ensure a good fit for the brand's image and goals. Establishing clear communication about campaign objectives and deliverables is essential for successful collaborations.
Frequently asked questions
What is the average engagement rate for home-decor creators in the UK?
The average engagement rate for home-decor creators in the UK is 1.16%.
What are typical pricing tiers for creators in this segment?
Typical pricing tiers for home-decor creators can vary widely based on their follower count and engagement levels.
How many creators are in the home-decor segment in the UK?
There are 628 creators in the home-decor segment in the United Kingdom.