Top Home-decor in United Kingdom Influencers in 2026
Zaver lists 628 vetted home-decor in united kingdom influencers on Instagram, averaging 1.16% engagement with a median audience of 73,886 followers. The segment's biggest hubs are London, Tetbury, Sutton Coldfield. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
In the United Kingdom, the home-decor segment comprises a total of 628 creators. This niche demonstrates an average engagement rate of 1.16%, indicating a moderate level of interaction between creators and their audiences. The median follower count for these creators stands at 73,886, suggesting a substantial reach within the home-decor community. The top cities where these creators are based include London, Tetbury, and Sutton Coldfield, reflecting a diverse geographical representation. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  TAYLOR WARD✓@taylorwardx | 3.1M | — | home-decor | elite | View profile → |
| 2 |  House & Garden Magazine✓@houseandgardenuk | 2.4M | — | home-decor | premium | View profile → |
| 3 |  Farrow & Ball✓@farrowandball | 2.0M | — | home-decor | premium | View profile → |
| 4 |  Lucy Mecklenburgh✓@lucymeck1 | 1.7M | — | home-decor | premium | View profile → |
| 5 |  Jessica✓@jessicamay_home | 1.7M | — | home-decor | elite | View profile → |
| 6 |  The Range✓@therangeuk | 1.5M | — | home-decor | standard | View profile → |
| 7 |  Jessica Wright✓@jesswright77 | 1.5M | — | home-decor | premium | View profile → |
| 8 |  MADE.com✓@madedotcom | 1.4M | — | home-decor | premium | View profile → |
| 9 |  Monami Frost✓@monamifrost | 1.3M | — | home-decor | premium | View profile → |
| 10 |  IKEA UK✓@ikeauk | 1.3M | — | home-decor | premium | View profile → |
| 11 |  Helen Ford✓@homewithhelenandco | 1.3M | — | home-decor | elite | View profile → |
| 12 |  Lydia Rose Bright✓@lydiabright | 1.2M | — | home-decor | premium | View profile → |
| 13 |  The White Company✓@thewhitecompany | 1.1M | — | home-decor | elite | View profile → |
| 14 |  Dunelm✓@dunelmuk | 1.1M | — | home-decor | standard | View profile → |
| 15 |  Medina Grillo✓@grillodesigns | 1.1M | — | home-decor | premium | View profile → |
| 16 |  Ramona✓@monalogue | 1.1M | — | home-decor | premium | View profile → |
| 17 |  ELLE Decoration UK✓@elledecorationuk | 1.0M | — | home-decor | premium | View profile → |
| 18 |  Courteney Marchant✓@cleanwithcourteney | 968K | — | home-decor | premium | View profile → |
| 19 |  Michaela Shoebridge✓@mishkashoe | 926K | — | home-decor | premium | View profile → |
| 20 |  deVOL Kitchens✓@devolkitchens | 893K | — | home-decor | premium | View profile → |
| 21 |  ✨Kate ✨Colourful Home Decor ✨✓@kate_rose_morgan | 867K | — | home-decor | premium | View profile → |
| 22 |  Claire Bell✓@littlepettittpad | 860K | — | home-decor | premium | View profile → |
| 23 |  Jade Doutch 🏴✓@jade.doutch | 839K | — | home-decor | premium | View profile → |
| 24 |  Fy!✓@fy.shop | 804K | — | home-decor | premium | View profile → |
| 25 |  Homes & Gardens✓@homesandgardensofficial | 782K | — | home-decor | premium | View profile → |
| 26 |  de Gournay✓@degournay | 753K | — | home-decor | elite | View profile → |
| 27 |  The Luxury Bed Company✓@theluxurybedcompany | 741K | — | home-decor | premium | View profile → |
| 28 |  Homesense✓@homesense_ukie | 715K | — | home-decor | standard | View profile → |
| 29 |  Alexandra Brinck✓@alexandrabrinck | 713K | — | home-decor | premium | View profile → |
| 30 |  Anthropologie Europe✓@anthropologieeu | 685K | — | home-decor | premium | View profile → |
| 31 | 671K | — | home-decor | standard | View profile → | |
| 32 |  JOANNA CHIMONIDES✓@joannachimonides | 655K | — | home-decor | premium | View profile → |
| 33 |  Pretty Little Home✓@pretty_little_home | 647K | — | home-decor | standard | View profile → |
| 34 |  Louise Roe✓@louiseroe | 626K | — | home-decor | premium | View profile → |
| 35 |  William Wood✓@williamwood | 625K | — | home-decor | premium | View profile → |
| 36 |  Paula Sutton✓@hillhousevintage | 620K | — | home-decor | premium | View profile → |
| 37 |  Cath Kidston✓@cathkidston | 616K | — | home-decor | premium | View profile → |
| 38 |  Annabelle Rogers✓@bydesignermum | 615K | — | home-decor | premium | View profile → |
| 39 |  Habitat✓@habitatuk | 595K | — | home-decor | standard | View profile → |
| 40 |  Lucy Williams✓@lucywilliams02 | 584K | — | home-decor | premium | View profile → |
| 41 |  Country Living UK |✓@countrylivinguk | 584K | — | home-decor | premium | View profile → |
| 42 |  Anna King✓@makinghomematter | 581K | — | home-decor | premium | View profile → |
| 43 |  gabriella✓@gabriella | 560K | — | home-decor | premium | View profile → |
| 44 |  sophia tuxford✓@sophiatuxford | 555K | — | home-decor | premium | View profile → |
| 45 |  Bethan J✓@oakhomeinteriors | 551K | — | home-decor | premium | View profile → |
| 46 |  Jessie Bush✓@jessie_bush | 549K | — | home-decor | standard | View profile → |
| 47 |  Tiffany McGeehan✓@tiffanyc_watson | 548K | — | home-decor | premium | View profile → |
| 48 |  wilko.com✓@lovewilko | 548K | — | home-decor | standard | View profile → |
| 49 |  DUSK.com✓@dusk.com | 543K | — | home-decor | premium | View profile → |
| 50 |  Emma Bridgewater✓@emma_bridgewater | 533K | — | home-decor | premium | View profile → |
Hiring home-decor in united kingdom creators: what to look for
When brands consider hiring creators in the home-decor segment, they should evaluate the creator's engagement rate, which averages 1.16% in this niche. Brands should also assess the creator's follower count, ensuring it aligns with their target audience. Additionally, reviewing the creator's content style and audience demographics can help ensure a good fit for the brand's image and goals. Establishing clear communication about campaign objectives and deliverables is essential for successful collaborations.
Frequently asked questions
What is the average engagement rate for home-decor creators in the UK?
The average engagement rate for home-decor creators in the UK is 1.16%.
What are typical pricing tiers for creators in this segment?
Typical pricing tiers for home-decor creators can vary widely based on their follower count and engagement levels.
How many creators are in the home-decor segment in the UK?
There are 628 creators in the home-decor segment in the United Kingdom.