Top Home-decor in Brazil Influencers in 2026
Zaver lists 840 vetted home-decor in brazil influencers on Instagram with a median audience of 115,370 followers. The segment's biggest hubs are São Paulo, Goiânia, Rio de Janeiro. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil Home-decor segment comprises a total of 840 creators, showcasing a diverse range of styles and inspirations in home decoration. With a median follower count of 115,370, these creators have established a significant presence within the niche. The top cities represented in this segment include São Paulo, Goiânia, and Rio de Janeiro, indicating a concentrated interest in home decor across these urban areas. Brands looking to engage with this segment should consider the unique aesthetic and cultural influences that Brazilian creators bring to their content. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  MadeiraMadeira✓@madeiramadeiraloja | 3.9M | — | home-decor | elite | View profile → |
| 2 |  Vestcasa✓@vestcasa_oficial | 3.6M | — | home-decor | premium | View profile → |
| 3 |  Tok&Stok✓@tokstok | 3.1M | — | home-decor | premium | View profile → |
| 4 |  Casa e Jardim✓@casaejardim | 3.0M | — | home-decor | standard | View profile → |
| 5 |  Camicado✓@camicado | 2.4M | — | home-decor | elite | View profile → |
| 6 | 2.2M | — | home-decor | elite | View profile → | |
| 7 |  Leroy Merlin Brasil✓@leroymerlinbrasil | 1.9M | — | home-decor | premium | View profile → |
| 8 | 1.9M | — | home-decor | premium | View profile → | |
| 9 |  Vivi Rizzolo✓@diycomvivi | 1.7M | — | home-decor | premium | View profile → |
| 10 |  AYRLA SILVESTRE | CASA E DECORAÇÃO✓@ayrlasilvestre | 1.7M | — | home-decor | premium | View profile → |
| 11 |  Lojas G✓@lojasgbrasil | 1.7M | — | home-decor | elite | View profile → |
| 12 |  Ferreira Costa✓@ferreiracosta | 1.6M | — | home-decor | premium | View profile → |
| 13 |  Linda Casa Enxoval✓@lindacasaenxoval | 1.6M | — | home-decor | premium | View profile → |
| 14 |  Melqui Azevedo | Dicas de Casa✓@dicasdomelqui | 1.6M | — | home-decor | premium | View profile → |
| 15 | 1.4M | — | home-decor | premium | View profile → | |
| 16 |  Thaís Bittencourt | Decoração Pé no Chão✓@thaisbittencourt.b | 1.4M | — | home-decor | premium | View profile → |
| 17 | 1.3M | — | home-decor | premium | View profile → | |
| 18 |  Etna✓@etnaoficial | 1.3M | — | home-decor | premium | View profile → |
| 19 |  Luma Costa Martins Moraes✓@lumacostaa | 1.3M | — | home-decor | premium | View profile → |
| 20 |  Preçolandia✓@precolandia | 1.3M | — | home-decor | premium | View profile → |
| 21 |  Westwing Brasil✓@westwingbr | 1.3M | — | home-decor | elite | View profile → |
| 22 | 1.3M | — | home-decor | premium | View profile → | |
| 23 |  Bianca Morato✓@biancamoratto | 1.3M | — | home-decor | premium | View profile → |
| 24 |  Juliana Perdomo | Dona de Casa 🏡 🪟✓@juperdomohome | 1.3M | — | home-decor | standard | View profile → |
| 25 |  Ricardo Santana | Dicas Casa Receitas✓@eu.ricardosantana | 1.2M | — | home-decor | standard | View profile → |
| 26 |  Robson Art Fibra✓@schumi_brasil | 1.2M | — | home-decor | premium | View profile → |
| 27 |  GF Casa Decor✓@gfcasadecor | 1.2M | — | home-decor | standard | View profile → |
| 28 | 1.1M | — | home-decor | standard | View profile → | |
| 29 | 1.1M | — | home-decor | premium | View profile → | |
| 30 | 1.1M | — | home-decor | standard | View profile → | |
| 31 |  CASA CLAUDIA✓@revistacasaclaudia | 1.1M | — | home-decor | premium | View profile → |
| 32 |  Adriana Fernandino / Dicas De Casa✓@brincando_de_casinha | 1.0M | — | home-decor | premium | View profile → |
| 33 |  Brastemp✓@brastemp | 1.0M | — | home-decor | premium | View profile → |
| 34 |  Rafa Oliveira✓@organizesemfrescuras | 1.0M | — | home-decor | premium | View profile → |
| 35 |  Rhânia Julia da Silva de Campos✓@rhaniajuliaa | 1.0M | — | home-decor | elite | View profile → |
| 36 |  DIRECT | Revestimentos✓@directborrachas | 1.0M | — | home-decor | standard | View profile → |
| 37 |  Electrolux Brasil✓@electroluxbr | 978K | — | home-decor | premium | View profile → |
| 38 | 974K | — | home-decor | premium | View profile → | |
| 39 |  Cabeceira Modulada✓@cabeceira_modulada | 974K | — | home-decor | standard | View profile → |
| 40 |  Nádia Moreira✓@recebercomcharme | 939K | — | home-decor | premium | View profile → |
| 41 | 938K | — | home-decor | premium | View profile → | |
| 42 |  Móveis Pietá Oficial✓@moveis_pieta | 935K | — | home-decor | premium | View profile → |
| 43 |  Bruna Barbie 🎀✓@brunabarbieoficial | 872K | — | home-decor | premium | View profile → |
| 44 |  Mateus Bergonsi✓@mateusbardogaucho | 858K | — | home-decor | standard | View profile → |
| 45 |  Karsten Oficial✓@karstenoficial | 855K | — | home-decor | premium | View profile → |
| 46 |  Euzimara Santana✓@euzimara_santana | 851K | — | home-decor | premium | View profile → |
| 47 | 848K | — | home-decor | standard | View profile → | |
| 48 | 847K | — | home-decor | premium | View profile → | |
| 49 |  Armazém Paraíba - OFICIAL✓@armazempb | 829K | — | home-decor | budget | View profile → |
| 50 |  Madeirado - Mesa Rústica & Mesa Cascata Original✓@madeirado_decor | 826K | — | home-decor | premium | View profile → |
Hiring home-decor in brazil creators: what to look for
When hiring creators in the Brazil Home-decor segment, brands should prioritize alignment with their aesthetic and values. It is essential to evaluate the creator's previous collaborations and the engagement they receive from their audience. Additionally, brands should consider the creator's follower demographics to ensure they reach the intended target market. Understanding the creator's style and how it complements the brand's image can lead to more authentic partnerships.
Frequently asked questions
What is the typical pricing for creators in the Brazil Home-decor segment?
Pricing can vary significantly based on the creator's reach and engagement, but brands should expect to see a range of price tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified for this segment.
Which cities are most represented by creators in this segment?
The top cities include São Paulo, Goiânia, and Rio de Janeiro.