Top Home-decor in Brazil Influencers in 2026

840creators
115Kmedian followers
São Paulo · Goiânia · Rio de Janeirotop cities

Zaver lists 840 vetted home-decor in brazil influencers on Instagram with a median audience of 115,370 followers. The segment's biggest hubs are São Paulo, Goiânia, Rio de Janeiro. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The Brazil Home-decor segment comprises a total of 840 creators, showcasing a diverse range of styles and inspirations in home decoration. With a median follower count of 115,370, these creators have established a significant presence within the niche. The top cities represented in this segment include São Paulo, Goiânia, and Rio de Janeiro, indicating a concentrated interest in home decor across these urban areas. Brands looking to engage with this segment should consider the unique aesthetic and cultural influences that Brazilian creators bring to their content. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1MadeiraMadeira✓@madeiramadeiraloja3.9M - home-decoreliteOpen profile ↗
2Vestcasa✓@vestcasa_oficial3.6M - home-decorpremiumOpen profile ↗
3Tok&Stok✓@tokstok3.1M - home-decorpremiumOpen profile ↗
4Casa e Jardim✓@casaejardim3.0M - home-decorstandardOpen profile ↗
5Camicado✓@camicado2.4M - home-decoreliteOpen profile ↗
6MARIA LINA✓@marialdgg2.2M - home-decoreliteOpen profile ↗
7Leroy Merlin Brasil✓@leroymerlinbrasil1.9M - home-decorpremiumOpen profile ↗
8Linnyke Alves✓@linnykealves1.9M - home-decorpremiumOpen profile ↗
9Vivi Rizzolo✓@diycomvivi1.7M - home-decorpremiumOpen profile ↗
10AYRLA SILVESTRE | CASA E DECORAÇÃO✓@ayrlasilvestre1.7M - home-decorpremiumOpen profile ↗
11Lojas G✓@lojasgbrasil1.7M - home-decoreliteOpen profile ↗
12Ferreira Costa✓@ferreiracosta1.6M - home-decorpremiumOpen profile ↗
13Linda Casa Enxoval✓@lindacasaenxoval1.6M - home-decorpremiumOpen profile ↗
14Melqui Azevedo | Dicas de Casa✓@dicasdomelqui1.6M - home-decorpremiumOpen profile ↗
15Mobly✓@mobly1.4M - home-decorpremiumOpen profile ↗
16Thaís Bittencourt | Decoração Pé no Chão✓@thaisbittencourt.b1.4M - home-decorpremiumOpen profile ↗
17Santista✓@santistadecora1.3M - home-decorpremiumOpen profile ↗
18Etna✓@etnaoficial1.3M - home-decorpremiumOpen profile ↗
19Luma Costa Martins Moraes✓@lumacostaa1.3M - home-decorpremiumOpen profile ↗
20Preçolandia✓@precolandia1.3M - home-decorpremiumOpen profile ↗
21Westwing Brasil✓@westwingbr1.3M - home-decoreliteOpen profile ↗
22Ana Boaventura e Bernardo Costa | Meu Marido Marceneiro✓@meumaridomarceneiro1.3M - home-decorpremiumOpen profile ↗
23Bianca Morato✓@biancamoratto1.3M - home-decorpremiumOpen profile ↗
24Juliana Perdomo | Dona de Casa 🏡 🪟✓@juperdomohome1.3M - home-decorstandardOpen profile ↗
25Ricardo Santana | Dicas Casa Receitas✓@eu.ricardosantana1.2M - home-decorstandardOpen profile ↗
26Robson Art Fibra✓@schumi_brasil1.2M - home-decorpremiumOpen profile ↗
27GF Casa Decor✓@gfcasadecor1.2M - home-decorstandardOpen profile ↗
28mmartan✓@mmartanoficial1.1M - home-decorstandardOpen profile ↗
29GENESIS ECOSSISTEMAS✓@genesisecossistemas1.1M - home-decorpremiumOpen profile ↗
30Casa Freitas✓@casafreitasoficial1.1M - home-decorstandardOpen profile ↗
31CASA CLAUDIA✓@revistacasaclaudia1.1M - home-decorpremiumOpen profile ↗
32Adriana Fernandino / Dicas De Casa✓@brincando_de_casinha1.0M - home-decorpremiumOpen profile ↗
33Brastemp✓@brastemp1.0M - home-decorpremiumOpen profile ↗
34Rafa Oliveira✓@organizesemfrescuras1.0M - home-decorpremiumOpen profile ↗
35Rhânia Julia da Silva de Campos✓@rhaniajuliaa1.0M - home-decoreliteOpen profile ↗
36DIRECT | Revestimentos✓@directborrachas1.0M - home-decorstandardOpen profile ↗
37Electrolux Brasil✓@electroluxbr978K - home-decorpremiumOpen profile ↗
38Tupperware Brasil✓@tupperwarebrasil974K - home-decorpremiumOpen profile ↗
39Cabeceira Modulada✓@cabeceira_modulada974K - home-decorstandardOpen profile ↗
40Nádia Moreira✓@recebercomcharme939K - home-decorpremiumOpen profile ↗
41Ceiça Carvalho | Dona de casa✓@casanocapricho938K - home-decorpremiumOpen profile ↗
42Móveis Pietá Oficial✓@moveis_pieta935K - home-decorpremiumOpen profile ↗
43Bruna Barbie 🎀✓@brunabarbieoficial872K - home-decorpremiumOpen profile ↗
44Mateus Bergonsi✓@mateusbardogaucho858K - home-decorstandardOpen profile ↗
45Karsten Oficial✓@karstenoficial855K - home-decorpremiumOpen profile ↗
46Euzimara Santana✓@euzimara_santana851K - home-decorpremiumOpen profile ↗
47Art Bella Piscinas✓@artbella.piscinas848K - home-decorstandardOpen profile ↗
48Minha Casa✓@revistaminhacasa847K - home-decorpremiumOpen profile ↗
49Armazém Paraíba - OFICIAL✓@armazempb829K - home-decorbudgetOpen profile ↗
50Madeirado - Mesa Rústica & Mesa Cascata Original✓@madeirado_decor826K - home-decorpremiumOpen profile ↗

Hiring home-decor in brazil creators: what to look for

When hiring creators in the Brazil Home-decor segment, brands should prioritize alignment with their aesthetic and values. It is essential to evaluate the creator's previous collaborations and the engagement they receive from their audience. Additionally, brands should consider the creator's follower demographics to ensure they reach the intended target market. Understanding the creator's style and how it complements the brand's image can lead to more authentic partnerships.

Frequently asked questions

What is the typical pricing for creators in the Brazil Home-decor segment?

Pricing can vary significantly based on the creator's reach and engagement, but brands should expect to see a range of price tiers.

What is the average engagement rate for creators in this segment?

The average engagement rate is not specified for this segment.

Which cities are most represented by creators in this segment?

The top cities include São Paulo, Goiânia, and Rio de Janeiro.